# Spooky Seasonally Flavored Licorices These New Red Vines Flavors are Arriving for Halloween By Michael Hemsworth | Published 2021-10-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/red-vines References: [drugstorenews](https://drugstorenews.com/sour-punch-red-vines-celebrate-spooky-season-seasonal-launches) & [redvines](https://www.redvines.com)  These new Red Vines flavors are being launched by the brand for the Halloween season to provide consumers with a way to get in the spirit and enjoy some themed treats. The licorice product comes in the new Candy Corn Twists and the Ghoulish Grape Ropes, which are both seasonally packaged with autumnal imagery and spooky characters, respectively. The products are being launched widely at Rite Aid, Meijer, [Supervalu](https://www.trendhunter.com/trends/halloween-gummy-candies), WinCo, [Giant Eagle](https://www.trendhunter.com/trends/american-licorice-company-valentines-day) and [Food Lion](https://www.trendhunter.com/trends/sweetish-candies) locations, amongst others. Vice President of Marketing for American Licorice Kristi Shafer spoke on the new Red Vines flavors saying, "This Halloween season, we have expanded ways for fans to celebrate with delicious new offerings and an interactive website that includes fall festivities enjoyed equally well from the comfort of home or with your friends in the neighborhood. We’ve cooked up some delectable recipes to challenge all candy lovers to showcase their creativity in person and on social media!” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 56% | Activity: 61% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Flavored Products:** Food and beverage brands can capitalize on seasonal opportunities by launching themed and creative products. - **Interactive Marketing Campaigns:** Brands can engage with consumers by launching interactive marketing campaigns that tie in with their themed products. - **Creative Recipe Challenges:** F&B brands can encourage consumer engagement by launching creative recipe challenges tied in with their products and seasonal themes. ### Where This Applies - **Food and Beverage:** F&B industry players can leverage seasonal opportunities by launching themed and creative products and engaging with consumers through interactive marketing campaigns. - **Retail:** Retail industry players can capitalize on seasonal opportunities by offering and promoting themed F&B products in their stores, which could drive sales and foot traffic. - **Social Media:** Social media industry players can benefit from F&B brands launching creative recipe challenges tied in with seasonal themes, as this could drive increased user engagement and generate user-generated content. ## Related on Trend Hunter - [Seasonal Licorice Candies](https://www.trendhunter.com/trends/american-licorice-company-halloween.md) - [Pumpkin Spice Licorice Candies](https://www.trendhunter.com/trends/red-vines-pumpkin-spice-twists.md) - [Seasonally Flavored Licorice Candies](https://www.trendhunter.com/trends/american-licorice-company.md) - [Romantically Themed Candy Lines](https://www.trendhunter.com/trends/american-licorice-company-valentines-day.md) - [Ghost-Shaped Candies](https://www.trendhunter.com/trends/ghosts-cherry-flavored-candy.md) - [Low Fat Iconic Snacks](https://www.trendhunter.com/trends/sour-punch-fan-favorites.md) - [Peace-Shaped Gummies](https://www.trendhunter.com/trends/vines-gummy-peaces.md) - [Frighteningly Festive Candy Products](https://www.trendhunter.com/trends/bazooka-candy-brands-halloween.md) - [Fall-Themed Licorice Candies](https://www.trendhunter.com/trends/candy-corn-drops.md)