# Luxury Plush Toys The ‘Red Velvet Sparkle Build-A-Bear Collectible' Features Swarovski Crystals By Caitlyn Fernandez | Published 2022-01-19 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/red-velvet-sparkle-buildabear-collectible References: [buildabear](https://www.buildabear.com/giftshop/gifts-by-category/luxury-gifts) & [buildabear](https://www.buildabear.com/online-exclusive-red-velvet-sparkle-build-a-bear-collectible-featuring-swarovski-crystals/029667.html?cgid=giftshop-gifts-by-category-luxury-gifts)  For those looking for an enhanced version of a [teddy bear](https://www.trendhunter.com/trends/king-charles-iii-teddy-bear-l) to give to your significant other this Valentine's Day, Build-A-Bear has teamed up with [Swarovski](https://www.trendhunter.com/trends/swarovski-and-minecraft) to create the 'Red Velvet Sparkle [Build-A-Bear collectible](https://www.trendhunter.com/trends/buildabear-x-hello-kitty)' that features Swarovski crystals. The one-of-a-kind bear has ultra-suede red fur adorned with various Swarovski crystals on its paw pads, ears, eyes, and nose. A crystal heart is stitched into its chest as a beautiful finishing touch. Every bear comes "in a beautiful gift bag with an authentic crystal from Swarovski," as mentioned in the description. Consumers can even personalize the bear by adding a recorded voice message into the bear and decorating it with accessories like a plush heart or silver bow. The 'Red Velvet Sparkle Build-A-Bear Collectible' is an online exclusive and can be purchased on the Build-A-Bear website. Image Credit: Build-A-Bear, Swarovski ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 20% | Activity: 62% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Plush Toys:** The rise of luxury plush toys presents an opportunity for high-end gift-giving and collectible items that can be customized with unique features and personalization options. - **Collaborations with High-end Brands:** The success of the Build-A-Bear and Swarovski collaboration shows the potential for future partnerships between established brands in order to create unique, high-end products that appeal to a wider audience. - **Personalization and Unique Features:** The option to customize plush toys with unique features and personalization options presents the opportunity to create one-of-a-kind collectibles, increasing their perceived value and appeal to consumers. ### Sectors Adopting This - **Retail:** Retailers can take advantage of the trend towards luxury plush toys by introducing new product lines and collaborating with established brands to offer unique and high-end products to their customers. - **Jewelry:** Jewelry companies can explore opportunities to collaborate with toy manufacturers to create unique collectibles, such as the Swarovski-adorned Red Velvet Sparkle Build-A-Bear collectible, that combine their expertise in high-end jewelry with the playful nature of stuffed animals. - **Marketing and Advertising:** Marketing and advertising companies can explore ways to promote and add value to luxury plush toys through creative marketing campaigns and their unique features and personalization options. ## Related on Trend Hunter - [Giftable Flower-Themed Bears](https://www.trendhunter.com/trends/furever-flower-shoppe.md) - [Personalised Plush Gifts](https://www.trendhunter.com/trends/squeezeaway.md) - [Love-Inspired Gift Boxes](https://www.trendhunter.com/trends/heartbox.md) - [Interactive Holiday Plush Toys](https://www.trendhunter.com/trends/bearlieve-bear.md) - [Cuddly Plush Collectibles](https://www.trendhunter.com/trends/skoosherz.md) - [Adult-Targeted Plush Toys](https://www.trendhunter.com/trends/build-a-bear-after-dark.md) - [Kidult Cougar Plushies](https://www.trendhunter.com/trends/after-dark-valentines-day-collection.md) - [Adult-Focused Plush Toy Launches](https://www.trendhunter.com/trends/after-dark1.md) - [Teddy Bear NFTs](https://www.trendhunter.com/trends/teddy-bear-nfts.md)