# Extreme Red Velvet Shakes TGI Fridays' All-New Red Velvet Drink is Topped with a Slice of Cake By Laura McQuarrie | Published 2018-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/red-velvet-shake References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2018/02/New-on-the-menu-020218/TGI-Fridays.aspx?TipID=2) & [facebook](https://www.facebook.com/TGIFridays/photos/a.10150316519838205.366337.107696493204/10156083221228205/?type=3&theater) There are countless red velvet shakes that have been created over time, but [TGI Fridays](https://www.trendhunter.com/trends/toffee-caramel-molten-cake) is hoping to appeal to the most ardent fans of this kind of cake with one of its newest menu additions. The '[Red Velvet](https://www.trendhunter.com/trends/red-velvet-cake-blizzard) Extreme Shake' from TGI Fridays is an ice cream-based shake that is topped with an actual slice of [red velvet cake](https://www.trendhunter.com/trends/chicken-salad-chick-red-velvet-cake) and decorated with sprinkles, strawberries, whipped cream and a drizzle of chocolate. Alongside its all-new Red Velvet Extreme Shake, TGI Fridays also unveiled a three-tiered Red Velvet Sparkler Cake that is topped with Pocky candy. As a means of prioritizing both aesthetics and flavor, brands are crafting over-the-top beverages and serving them with themed toppings that include everything from whole donuts to handfuls of popcorn snacks. Image Credit: TGI Fridays ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Over-the-top Beverages:** Creating extravagant and visually appealing beverages, featuring unique and themed toppings, presents an opportunity for businesses to serve a memorable experience to customers. - **Red Velvet Desserts:** Exploring innovative ways to incorporate red velvet flavor into desserts, such as shakes and cakes, can attract and satisfy the cravings of red velvet cake enthusiasts. - **Interactive Food Presentation:** Offering interactive and visually stunning food presentations, like a slice of cake on top of a beverage, can create a sense of excitement and engagement among customers. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can take advantage of the trend of over-the-top beverages by creating unique and visually striking drink options with creative toppings and garnishes. - **Dessert:** The dessert industry can tap into the red velvet trend by developing innovative and indulgent red velvet dessert creations, attracting customers who have a craving for this popular flavor. - **Hospitality:** The hospitality industry can leverage the trend of interactive food presentation by incorporating visually captivating elements into their menu offerings, enhancing the overall dining experience for guests. ## Related on Trend Hunter - [Decadent Toffee Caramel Cakes](https://www.trendhunter.com/trends/toffee-caramel-molten-cake.md) - [Cotton Candy-Topped Shakes](https://www.trendhunter.com/trends/freddys-birthday-cake-shake.md) - [Donut-Topped Strawberry Milkshakes](https://www.trendhunter.com/trends/strawberry-shortcake-milkshake.md) - [Red Velvet Milk Teas](https://www.trendhunter.com/trends/red-velvet-milk-tea.md) - [Crunchy Seasonal Cookie Milkshakes](https://www.trendhunter.com/trends/oreo-candy-cane-milkshake.md) - [Red Velvet Frozen Treats](https://www.trendhunter.com/trends/red-velvet-cake-blizzard.md) - [Celebratory Cartoon Movie Shakes](https://www.trendhunter.com/trends/poppys-sugar-cookie-shake.md) - [Lovey-Dovey QSR Milkshakes](https://www.trendhunter.com/trends/true-love-shake.md) - [Limited-Edition New Year Milkshakes](https://www.trendhunter.com/trends/new-shake-shack-shakes.md)