# Rainproof Roofs 400 Red Umbrellas Suspend Over a Mall in Talca City By Tisah Tucknott | Published 2009-07-01 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/red-umbrellas-mall References: [archdaily](http://www.archdaily.com/26270/covered-in-umbrellas-u-de-talca/) The sight of 400 [red suspended umbrellas](https://www.trendhunter.com/trends/inbetween-umbrella) could almost look like the lanterns that are displayed in Asian festivals. A mall in the city of Talca was adorned with this [rainproof roof](https://www.trendhunter.com/trends/piloti-canopy) to create a visual impression of the people who live in a quiet and more or less unknown city. Could we be seeing more of this competitive nature from smaller cities as they strive for recognition in this world? **Implications** - Not only is this interesting design effective and functional, but it also serves as a beautiful art piece. It definitely proves that [urban infrastructure](https://www.trendhunter.com/trends/central-yards) can be visually vibrant while also being fully functional. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 32% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Key Themes Behind This Trend - **Suspended Umbrella Roofs:** The use of suspended umbrellas as a form of rainproof roofing for art and functional purposes. - **Hybrid Art and Infrastructure:** The combination of both visually vibrant art and fully functional urban infrastructure. - **Competitive City Branding:** The use of creative and eye-catching architectural designs to promote recognition and tourism for smaller cities. ### Where This Applies - **Architecture:** Architecture companies can integrate this creative design approach to provide visually vibrant urban infrastructure for their clients. - **Tourism:** Tourism industries can capitalize on this trend as travelers are drawn to unique and Instagram-worthy architectural designs in lesser-known cities. - **Art and Design:** Art and design industries can collaborate with urban planners and architects to create hybrid art and infrastructure designs that serve both functional and aesthetic purposes. ## Related on Trend Hunter - [Bamboo Parasol Community Canopies](https://www.trendhunter.com/trends/tapmi-center.md) - [Balanced Retail Atmosphere](https://www.trendhunter.com/trends/capitamall-skyview.md) - [Rainwater Multifunctional Planters](https://www.trendhunter.com/trends/raindrop-1.md) - [Dynamic Mall Rooftop Extensions](https://www.trendhunter.com/trends/skybowl.md) - [Chinese Tradition-Honoring Structures](https://www.trendhunter.com/trends/chinese-paper-umbrella.md) - [Sculptural Mall Dreamscape](https://www.trendhunter.com/trends/unbounded-sanctuary.md) - [Umbrella-Resembling Playful Lamps](https://www.trendhunter.com/trends/rain-man-lamp.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Unfinished Mall Textile Installation](https://www.trendhunter.com/trends/super-limbo.md)