# Million Dollar Puppies The Red Tibetan Mastiff is One Expensive Dog By Jordan M | Published 2011-03-15 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/red-tibetan-mastiff References: [bornrich](http://www.bornrich.com/entry/worlds-most-expensive-dog-sells-for-almost-1-million/) & [telegraph](http://www.telegraph.co.uk/news/worldnews/asia/china/8383084/1-million-for-worlds-most-expensive-dog.html) It’s no secret that the super-rich are oftentimes all too eager to shell out huge amounts of money to get their hands on high-profile [status symbols](https://www.trendhunter.com/trends/huawei-mate-xt-ultimate-design-gold-dragon), but what is less well-known is that there are few purchases more sought-after in China than the Red Tibetan Mastiff. Considered to be a “pure Chinese” dog because of the breeds extensive history and almost exclusively Chinese population, Red Tibetan Mastiff puppies have skyrocketed in value over the past few years from a being worth only few hundred dollars to figures thousands of times higher than that. The particular Red Tibetan Mastiff pictured here, for example, was recently snapped up for a cool $1.6 million by a wealthy coal industrialist from China. Named Big Splash, or “[Hong Dong](https://www.trendhunter.com/trends/labubu-x-panda-twins)” in Chinese, the 180 pound and 11-month old puppy has now officially been named the world’s [most expensive dog](https://www.trendhunter.com/trends/dog-lifespans). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **High-profile Status Symbols:** The trend of super-rich individuals purchasing high-profile status symbols, such as the Red Tibetan Mastiff, reflects a disruptive innovation opportunity in the luxury goods industry. - **Surging Value of Red Tibetan Mastiffs:** The increasing value of Red Tibetan Mastiff puppies, which have skyrocketed in worth from a few hundred dollars to millions, presents a disruptive innovation opportunity in the pet industry. - **Seeking Exclusivity in Pure Chinese Breeds:** The demand for exclusive pure Chinese dog breeds like the Red Tibetan Mastiff highlights a disruptive innovation opportunity in the breeding and animal genetics industry. ### Industries Being Reshaped - **Luxury Goods:** The luxury goods industry can explore disruptive innovation opportunities by creating and marketing high-profile status symbols like the Red Tibetan Mastiff. - **Pet:** The pet industry can capitalize on the surging value of rare and exclusive dog breeds, like the Red Tibetan Mastiff, through innovative breeding programs and specialized pet services. - **Breeding and Animal Genetics:** The breeding and animal genetics industry can leverage the demand for pure Chinese dog breeds like the Red Tibetan Mastiff by developing advanced breeding techniques and genetic research. ## Related on Trend Hunter - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md) - [Luxury Monogram Doghouses](https://www.trendhunter.com/trends/louis-vuitton-kennel-trunk.md) - [Sustainable Dog Houses](https://www.trendhunter.com/trends/doggie-dreamhouse.md) - [Puppy Pet Milks](https://www.trendhunter.com/trends/pet-milk-for-puppies.md) - [Bio-Inspired Guard Dog Robots](https://www.trendhunter.com/trends/cyberdog-2.md) - [Luxurious Canine-Celebrating Events](https://www.trendhunter.com/trends/world-dog-day.md) - [Luxury Automotive Dog Carriers](https://www.trendhunter.com/trends/dbk9-dog-kennel.md) - [Opulent Dragon-Themed Pens](https://www.trendhunter.com/trends/montblanc-3.md) - [Expensive Whiskey Sales](https://www.trendhunter.com/trends/emerald-isle-whiskey.md)