# Charitable Foundation-Supporting Tea AriZona Beverages Debuts the 20-Ounce Tall Boy 'Red Tea' By Kanesa D | Published 2022-06-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/red-tea References: [bevindustry](https://www.bevindustry.com/articles/94944-arizona-red-tea-delivers-ready-to-drink-rooibos-tea) & [drinkarizona](https://drinkarizona.com/)  [AriZona’s](https://www.trendhunter.com/trends/arizona) newest ‘Red [Tea](https://www.trendhunter.com/trends/hard-teas)’ comes in the form of a 20-ounce tallboy that pays homage to the national drink of South Africa by bringing it overseas to North America. [Rooibos tea](https://www.trendhunter.com/trends/rooibos-chocolate-bar) has seen a dramatic increase in popularity, and AriZona is dedicated to celebrating the debut of the new beverage as well as its rich African heritage with a charitable initiative. AriZona has recently partnered up with The Long Walk to Freedom Foundation to pass on Nelson Mandela's message. A percentage of every ‘Red Tea’ sale will fund educational resources for children in literacy programs, whether digital or physical. AriZona's ‘Red Tea’ is available for $1 at local convenience stores, gas stations, bodegas, delis, and other AriZona distributors. It is also being sold as a 12-pack for $22.99 through AriZona’s website. Image Credit: AriZona Beverages ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 4% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Charitable Beverages:** Beverage companies can create charitable initiatives to give back to their communities and support literacy programs. - **African Heritage Drinks:** Introducing African heritage drinks like Rooibos tea can capitalize on the increasing popularity of international beverages in North America. - **Education-driven Initiatives:** Companies can offer education-driven initiatives to support literacy and educational resources for children in need. ### Where This Applies - **Beverage Industry:** The beverage industry can tap into the trend of charitable initiatives and international drinks to increase brand recognition and consumer loyalty. - **Charitable Organizations:** Charitable organizations can partner with companies to promote awareness of their causes and receive funding through product sales. - **Educational Institutions:** Educational institutions can benefit from the increased availability of resources and support from education-driven corporate initiatives. ## Related on Trend Hunter - [Veteran-Supporting Cream Sodas](https://www.trendhunter.com/trends/arizona.md) - [Private Label Cold Teas](https://www.trendhunter.com/trends/southland-reserve-cold-brew-tea.md) - [Gen Alpha Canned Drinks](https://www.trendhunter.com/trends/arizona-iced-tea.md) - [Nostalgic Iced Tea Flavors](https://www.trendhunter.com/trends/ryl-tea.md) - [Purpose-Driven Eco Teas](https://www.trendhunter.com/trends/humanitea.md) - [Immersive Iced Tea Tours](https://www.trendhunter.com/trends/arizonaland.md) - [Ready-to-Drink Hard Teas](https://www.trendhunter.com/trends/teabird-hard-sweet-tea.md) - [Punch-Flavored Fizzy Teas](https://www.trendhunter.com/trends/teakoe-1.md) - [Wellness-Focused Hibiscus Beverages](https://www.trendhunter.com/trends/aza-hibiscus-tea.md)