# Misbehaving Athlete Ads These Red Sports Ads Show Terrible Sports Role Models By Laura McQuarrie | Published 2014-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/red-sports References: [coloribus](http://www.coloribus.com/adsarchive/prints/red-sports-relay-19519755/) & [redsports.sg](http://www.redsports.sg/) Red Sports is a community for young athletes that stresses the importance of keeping sports clean. Although people get so easily riled up when punches are thrown in hockey or other instances of [foul play](https://www.trendhunter.com/trends/fight-teeth) on the field, these displays often aren't showing good sportsmanship. These [ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) take things a step further, showing guys on the field stealing bags of money, gambling or chasing other players down with drugs. Kids look up to these athletes and the [all-star athletes](https://www.trendhunter.com/trends/adidas-you-got-this) who put in the time for practice are the ones who will have their names written in the history books, rather than the ones who did something for the purposes of seeking attention that one time. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 50% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Sports Integrity Campaigns:** Sports brands could create campaigns promoting integrity in sports and discourage athlete behavior that undermines the spirit of the game. - **Sports Role Model Alternatives:** Brands could highlight athletes who embody good sportsmanship values in their marketing to encourage more young athletes to emulate such positive role models. - **Anti-gambling in Sports Advocacy:** Advocating for stricter regulations to prevent athlete involvement in gambling and match-fixing could help preserve the integrity of sports and discourage negative athlete behavio. ### Industries Being Reshaped - **Sports Apparel:** Sports apparel companies can promote positive sportsmanship values in their branding to differentiate their products and capture market share. - **Sports Media:** Sports media outlets can use their platforms to call attention to athlete behavior that undermines the spirit of sports and promote positive sporting values, thereby retaining consumer trust. - **Online Sports Betting:** Online sportsbook companies should be more proactive in promoting responsible gambling, enforcing regulations and keeping unscrupulous behavior at bay to safeguard the integrity of sports betting and maintain consumer confidence. ## Related on Trend Hunter - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md) - [Parent-Honoring Olympic Campaigns](https://www.trendhunter.com/trends/parents-of-team-canada-athletes.md) - [Bold Athlete-Centric Campaigns](https://www.trendhunter.com/trends/made-for-athletes.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Violence-Combating Football Collaborations](https://www.trendhunter.com/trends/no-more-red.md) - [Sporty Pharmaceutical Campaigns](https://www.trendhunter.com/trends/advil-x-the-nfl.md)