# Modern Wizard of Oz Shoes ‘The Kansas Project' in Hong Kong By Going Like Sixty | Published 2008-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/red-shoe-homage-wizard-of-oz-shoes-by-asian-designers References: [luxury-insider](http://www.luxury-insider.com/Current_Affairs/post/2008/12/Hong-Kongs-On-Pedder-Pays-Tribute-to-Wizard-of-Oz-with-The-Kansas-Project.aspx) New York Fashion Week paid tribute to the classic story, The Wizard of Oz by assembling a collection of red shoes. The red shoe collection is being recreated at the Hong Kong shoe store On Pedder. 17 international designers participated in what is called The [Kansas Project](https://www.trendhunter.com/trends/ovo-5), working with the [Warner Brothers](https://www.trendhunter.com/trends/ruby-red-rims) producers of the original film. **Implications** - Hip designers who are working with the project include Stella McCartney, Alexander McQueen, [Sergio Rossi](https://www.trendhunter.com/trends/sergio-rossi) and Giuseppe Zanotti. The red collection of shoes are going to be put on display for the public from November 21 to December 7, 2008. A silent auction will take place with all proceeds going towards the Hong Kong Cancer Fund. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 100% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Red Shoe Collection:** Disruptive innovation opportunity: Creating limited edition designer collaborations for charitable causes. - **Fashion Week Tributes:** Disruptive innovation opportunity: Incorporating iconic stories and characters into fashion events for unique brand collaborations. - **Silent Auctions for Charity:** Disruptive innovation opportunity: Hosting silent auctions for exclusive fashion items to raise funds for charitable organizations. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Partnering with entertainment giants to create unique collections that celebrate iconic stories. - **Footwear:** Disruptive innovation opportunity: Collaborating with international designers to create exclusive shoe collections with a charitable purpose. - **Charity:** Disruptive innovation opportunity: Organizing events like silent auctions to raise funds for important causes using fashion as a platform for donation. ## Related on Trend Hunter - [Enchanting Film-Inspired Capsules](https://www.trendhunter.com/trends/wicked-x-aldo.md) - [Thematic Ombre-Effect Sneakers](https://www.trendhunter.com/trends/wicked-hightop-sneakers.md) - [Whimsical Film-Based Clogs](https://www.trendhunter.com/trends/wicked-x-crocs.md) - [Emerald Street Sneakers](https://www.trendhunter.com/trends/speedcat-elphaba.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Special Edition Cinematic Handbags](https://www.trendhunter.com/trends/rebecca-minkoff-x-wicked.md) - [Glittering Ruby Rims](https://www.trendhunter.com/trends/ruby-red-rims.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Movie-Musical Luggage Collabs](https://www.trendhunter.com/trends/beis-x-wicked.md)