# Premium Specialty Chip Flavors Red Rock Deli Offers Unique Flavor Combinations in Its Products By Mishal Omar | Published 2017-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/red-rock-deli References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/red-rock-deli-special-reserve.html) & [redrockdeli.au](http://www.redrockdeli.com.au/) [PepsiCo's](https://www.trendhunter.com/trends/walkers-sensations-crisps) Red Rock Deli brand in Sydney, Australia recently released a new range of flavors and enlisted the creative agency [AKA](https://www.trendhunter.com/trends/superlocal-clock) Brand Design to construct a new visual identity for the brand. The brand's deluxe range of chip flavors include ingredients that are not often found in similar products. These flavors include a Creamy Saffron & Sage, a Wagyu Beef & Wasabi Cream, and a Champagne Vinaigrette & Shallot. The chips are cooked in sunflower oil and their unique flavors give them a more upscale quality than most others. The branding emphasizes high-quality nature of the products, with a black backdrop and elegant photography of the chips surrounded by the ingredients they are made from. Red Rock Deli's products are ideal for those who enjoy experimenting with [unique flavor combinations](https://www.trendhunter.com/trends/pepsico-flavor-swap). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 51% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Unique Specialty Chip Flavors:** Offering premium chips with unique and unexpected flavors to stand out in a crowded market. - **Luxury Chip Branding:** Creating premium packaging and branding that conveys upscale and high-quality nature of the product. - **Creative Flavors:** Experimenting with uncommon and trendy ingredients to offer innovative and bold flavor experiences. ### Where This Applies - **Food and Beverage:** Creating a disruption in the crowded snack food industry by offering unique and upscale chip flavors. - **Packaging and Design:** A new opportunity to create visually stunning packaging that captures the attention of consumers who value high-quality products. - **Advertising and Marketing:** Bringing creative and innovative ad campaigns to offer a new branding experience that will fully embody the brand’s unique and bold flavor offerings. ## Related on Trend Hunter - [Artisanal Hand-Cooked Crisps](https://www.trendhunter.com/trends/salty-dogs.md) - [Premium Night-In Snack Chips](https://www.trendhunter.com/trends/walkers-sensations-crisps.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md) - [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md) - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md) - [Spicy Asian Beef Chips](https://www.trendhunter.com/trends/chili-beef-potato-chips.md) - [Savory Cuisine Snack Chips](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors.md) - [Italian-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-cooked-potato-chips.md)