# Dealcoholized Craft Beer Red Racer Street Legal Tastes Great and Had Just 0.5% Alcohol By Riley von Niessen | Published 2020-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/red-racer-street-legal References: [centralcitybrewing](https://centralcitybrewing.com/products/red-racer-street-legal-dealcoholized-craft-beer/) To appeal to the many Canadians who choose to abstain from alcohol, [Central City Brewing's](https://www.trendhunter.com/trends/meld) Red Racer Street Legal was launched—a [dealcoholized craft beer](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers) that maintains a great taste but includes just 0.5% alcohol in every can. The brand's dealcoholized beer comes as both a Pilsner and an IPA variation, with blue and green branding marking the cans accordingly. Like other [dealcoholized beers](https://www.trendhunter.com/trends/dealcoholized-cider), Central City brews the product in a traditional manner and then removes the alcohol from the product. What sets the brand apart is its unique cross-flow filtration system, which allows it to preserve the unique flavor of the craft beer that's made with high-quality ingredients. Red Racer Street Legal is available at select retailers throughout British Columbia and Alberta. Image Credit: Central City Brewing ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 37% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Dealcoholized Craft Beer:** Craft breweries are exploring the market for non-alcoholic beer options, tapping into the growing demand for healthier alcohol alternatives. - **Cross-flow Filtration System:** A unique cross-flow filtration system preserves the flavor and quality of dealcoholized craft beer, offering a disruptive innovation opportunity in the beverage manufacturing industry. - **Low Alcohol Beverage Options:** The rise of low or no alcohol beverages provides an opportunity for breweries to cater to consumers who want to reduce their alcohol consumption without compromising on taste. ### Where This Applies - **Craft Beer:** Craft breweries can leverage the trend of dealcoholized craft beer to expand their product portfolio and tap into new markets. - **Beverage Manufacturing:** Incorporating a cross-flow filtration system into beverage manufacturing processes can revolutionize the production of dealcoholized drinks and offer a competitive advantage. - **Health and Wellness:** The health-conscious consumer trend opens up opportunities for industries to develop low-alcohol or alcohol-free alternatives that cater to the growing demand for healthier beverage options. ## Related on Trend Hunter - [Low-Alcohol Beer Festivals](https://www.trendhunter.com/trends/nolo-beerfest.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/harmons.md) - [Full-Flavor No-Alcohol IPAs](https://www.trendhunter.com/trends/liberation-ipa-zero.md) - [Refreshing Non-Alcoholic Beers](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer.md) - [Tasty Alcohol-Free Beers](https://www.trendhunter.com/trends/tasty-alcoholfree-beers.md) - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md)