# Limited Edition Organic Granolas Michele's Granola & SIMPLi Debut Strawberry & Red Quinoa Granola By Kalin Ned | Published 2024-06-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/red-quinoa-granola References: [nosh](https://www.nosh.com/pr/2024/06/26/a-crunchy-collaboration-micheles-granola-partners-with-simpli-on-a-new-limited-edition-granola)  [Michele's](https://www.trendhunter.com/trends/micheles-granola-butter) [Granola](https://www.trendhunter.com/trends/vanilla-shake-homestyle-granola) and [SIMPLi](https://www.trendhunter.com/trends/simpli-and-whole-foods-market) have teamed up to create a new limited edition Strawberry & Red Quinoa Granola. This collaboration brings together two women-founded brands known for their dedication to quality and flavor. The new Strawberry & Red Quinoa Granola features organic, gluten-free oats mixed with SIMPLi’s Regenerative Organic Certified® Red Quinoa, which was sourced from the Andes Mountains in Peru. This quinoa adds a unique, nutty flavor that is boldly complemented by freeze-dried strawberries, sunflower seeds, and coconut. The product is free from common allergens and GMOs. Since Michele's Granola and SIMPLi's Strawberry & Red Quinoa Granola is made with high-quality and natural ingredients, the product offers a nutritious and tasty option for breakfast or snacks. The collaboration also supports social causes, with 1% of sales donated to SOME (So Others May Eat), a nonprofit providing essential services to residents in Washington, DC. Image Credit: Michele's Granola and SIMPLi ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 24% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Regenerative Organic Ingredients:** The appeal of regenerative organic certified ingredients, such as SIMPLi’s Red Quinoa, is rising among consumers seeking sustainable agricultural practices. - **Limited Edition Collaborations:** Collaborations between brands like Michele's Granola and SIMPLi showcasing limited edition products enhance consumer interest and exclusivity. - **Allergen-free Snack Options:** Increasing demand for foods free from common allergens is leading to more diverse and inclusive product offerings in supermarkets. ### Industries Being Reshaped - **Organic Food:** The organic food industry is seeing a surge in interest driven by consumer awareness of health and sustainability. - **Health Snacks:** Health snacks are becoming more popular amid growing trends toward nutritious, on-the-go food options. - **Consumer Packaged Goods:** The consumer packaged goods industry benefits from innovative and socially conscious products that resonate with modern consumer values. ## Related on Trend Hunter - [Strawberry Cheesecake-Inspired Granolas](https://www.trendhunter.com/trends/love-crunch-granolas.md) - [Climate-Neutral Organic Granolas](https://www.trendhunter.com/trends/organic-granolas.md) - [Chocolate Chile Granolas](https://www.trendhunter.com/trends/chocolate-chile-granola.md) - [Nutritious Organic Granolas](https://www.trendhunter.com/trends/superfood-granolas.md) - [Organic Fall-Inspired Collaborations](https://www.trendhunter.com/trends/maple-hill-x-purely-elizabeth.md) - [Ice Cream-Inspired Granolas](https://www.trendhunter.com/trends/vanilla-shake-homestyle-granola.md) - [Organic Crunchy Granola Squares](https://www.trendhunter.com/trends/crunchy-granola-squares1.md) - [Blended Granola Butters](https://www.trendhunter.com/trends/micheles-granola-butter.md) - [Savory Superfood Granolas](https://www.trendhunter.com/trends/savory-seed-organic-granola.md)