# Collaborative Red Packets
HBX Taps HUMAN MADE®︎, NEEDLES, and MADSAKI for 2023 Red Packets

By Kanesa D | Published 2023-01-04 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/red-packets
References: [hypebeast](https://hypebeast.com/2023/1/hbx-2023-lunar-new-year-human-made-needles-madsaki-red-packets-info) & [hbx](https://hbx.com/?utm_source=hypebeast.com&utm_medium=referral&utm_campaign=mens-2019-8-3013-hypebeast-en-affiliates-owned&utm_content=text-placement-editorial-post)

![Collaborative Red Packets](https://cdn.trendhunterstatic.com/thumbs/495/red-packets.jpeg)

HBX is collaborating with HUMAN MADE, NEEDLES, and artist MADSAKI for a series of Lunar New Year red packets. The limited-edition collection has rich red and gold highlights that showcase distinctive images created by the partners that explore symbols of fortune, joy, wealth, and prosperity. The design is customized by the label's iconic "Gears for futuristic youth" motto, which sits below the HUMAN MADE® insignia and bunny motif. The sewing craftsmanship emblem for NEEDLES by NEPENTHES sits in the middle of an embroidered frame surrounded by clouds and shapes. MADSAKI’s creative designs arrive as smiley faces with dripping nose details.

Starting on January 4, customers who spend $1,500 HKD or more at HBX Hong Kong, $250 USD or more at HBX New York, or on the company's website will receive a pack of the exclusive 2023 Lunar New Year red packets.

Image Credit: HBX, [hypebeast](https://hypebeast.com/2023/1/hbx-2023-lunar-new-year-human-made-needles-madsaki-red-packets-info), [hbx](https://hbx.com/?utm_source=hypebeast.com&utm_medium=referral&utm_campaign=mens-2019-8-3013-hypebeast-en-affiliates-owned&utm_content=text-placement-editorial-post)