# Tradition-Honoring Skincare Oils Yaye Unveils Upcycled Red Ochre Oil Celebrating Sustainability By Georgia Wray Norsten | Published 2025-05-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/red-ochre References: [theibr.au](https://theibr.com.au/02-05-2025/17716/popular-first-nations-beauty-and-skincare-brand-yaye-announces-the-launch-of-a-new-product)  Indigenous Australian beauty brand Yaye has introduced 'Red Ochre,' a [face and body oil](https://www.trendhunter.com/trends/brightening-face-oil) formulated with [upcycled](https://www.trendhunter.com/trends/pleasing-beauty-sleep-mask) 'Red Velvet' seed oil -- an ingredient sourced from seeds previously treated as agricultural waste. Founder Melissa Cole, a descendant of the Cheeditha Group, developed the product to honor [cultural traditions](https://www.trendhunter.com/trends/alanah-jewell) while embracing circular innovation. Each bottle diverts a portion of the estimated 5,000 tonnes of discarded seeds produced annually. Red Ochre is designed to deeply hydrate the skin with a rich antioxidant profile, using minimal processing and no synthetic additives. The product bridges luxury skincare with cultural storytelling, offering a clean beauty solution with ethical roots. Scheduled to launch in mid-May, the oil will be available through Yaye’s website and select Australian retailers. With packaging inspired by ochre-rich desert tones and Indigenous design elements, the product blends contemporary skincare values with ancestral respect. Image Credit: Yaye ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 75% | Activity: 80% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Beauty Ingredients:** Upcycled ingredients like 'Red Velvet' seed oil highlight the shift towards waste-reduction in beauty product formulations. - **Cultural Storytelling in Skincare:** Integrating cultural narratives into luxury skincare products creates a unique market space that honors tradition and diversity. - **Minimalist Clean Beauty:** The preference for skincare solutions with minimal processing and synthetic additives underscores the growing demand for clean, transparent beauty products. ### Sectors Adopting This - **Ethical Beauty:** The rise of products like Yaye's Red Ochre oil highlights the importance of ethical sourcing and cultural respect within the beauty industry. - **Circular Economy:** The use of upcycled materials in products emphasizes the expanding influence of circular economy principles on manufacturing and product design. - **Indigenous-owned Brands:** Brands founded by Indigenous entrepreneurs are gaining prominence, celebrating cultural heritage while providing unique market offerings in various sectors. ## Related on Trend Hunter - [Sustainable Dry Body Oils](https://www.trendhunter.com/trends/red-velvet-body-oil.md) - [Tomato Seed Body Oils](https://www.trendhunter.com/trends/mukti-organics.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Sustainable Olive Oil Products](https://www.trendhunter.com/trends/valanolia-olive-farm.md) - [Limited-Edition Healing Lip Oils](https://www.trendhunter.com/trends/healing-lip-oil.md) - [Ayurvedic Facial Oils](https://www.trendhunter.com/trends/indian-harvest-by-junglo.md) - [Yuzu Bath Soak-Inspired Body Oils](https://www.trendhunter.com/trends/yuzu-bath-soakinspired-body-oils.md) - [Waterless Skin Tints](https://www.trendhunter.com/trends/skin-tint-serum.md) - [Heritage-Inspired Body Products](https://www.trendhunter.com/trends/santu-beauty.md)