# Flaming Rouge Editorials 'Red Obsession' Features the Fiery, Bold Color of Fall By Sarah Dos Santos | Published 2013-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/red-obsession References: [fashioncow](http://fashioncow.com/2013/09/thairine-garcia-red-obsession-nicole-heiniger-trailer-brasil-magazine-1/) & [nicoleheiniger](http://www.nicoleheiniger.com/home) Thairine Garcia is the face of the Fall/Winter 2014 issue of Trailer Brasil Magazine #1 editorial ‘Red Obsession.’ Photographed by Nicole Heinier and designed by Renata Corrêa, the line is ravenously red to show the bold, raw energy of the season to come. Using several shades of this diverse color, the effect can range from madly in love to a wild rage. The hot red color evokes a variety of emotions that are sure to catch a double-take. This season calls for blood-red lips, burgundy eyes and rosy cheeks so even as the trees burn in color, you’ll be the one standing out. This season, burgundy is on fire once again so paint those nails and get social. The ‘Red Obsession’ colors make a statement, no matter how subtle you are so get ready for this season of cutting-edge fashion. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 89% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Bold Color Fashion:** Disruptive innovation opportunity: Develop sustainable and ethical dyeing techniques to create bold and vibrant colors in the fashion industry. - **Color Psychology:** Disruptive innovation opportunity: Create personalized color psychology tools and services to help individuals understand the emotional impact of different colors in their lives. - **Statement Beauty Looks:** Disruptive innovation opportunity: Integrate augmented reality technology into beauty applications to allow users to try on statement makeup looks virtually. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Develop eco-friendly and sustainable fabrics with bold color options for the fashion industry. - **Textile Dyeing:** Disruptive innovation opportunity: Invent innovative dyeing methods that reduce water consumption and environmental impact in the textile industry. - **Beauty:** Disruptive innovation opportunity: Create AI-powered beauty platforms that analyze individual features and recommend statement makeup looks based on personal preferences. ## Related on Trend Hunter - [Cherry Red Winter Capsules](https://www.trendhunter.com/trends/cherry-girl.md) - [Intensely Pigmented Lipsticks](https://www.trendhunter.com/trends/reserve-lip-color.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Rich Burgundy-Toned Footwear](https://www.trendhunter.com/trends/burgundytoned-footwear.md) - [Sultry Accented Home Exhibits](https://www.trendhunter.com/trends/accents-of-oxblood.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)