# Job-Seeking Candy Campaigns The Red M&M Hopes to Star in Another Brand's Super Bowl Commercial By Laura McQuarrie | Published 2014-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/red-mm References: [twitter](https://twitter.com/mmsred) & [indeed](http://www.indeed.com/me/mmsred?sp=0) The Red M&M candy has been the "spokescandy" for M&M’s at both the 2012 and 2013 Super Bowls, but not this year — the 2014 M&M’s Super Bowl commercial is set to star Yellow instead. But Red is a go-getter and he doesn’t want to sit out on the sidelines, so he’s taking the initiative to find himself a spot in another brand’s Big Game commercial. To spread the word about his availability, Red created a resume that highlights his impressive accomplishments as an "Actor Extraordinaire," plus some of his skills, like being "irresistible to all." Red’s resume also links to his [Twitter](https://www.trendhunter.com/trends/digital-snowball-fight) account, where he interacts with brands with upcoming Super Bowl ad spots, like boasting that he could do a perfect accent and totally blend in with the British actors that will star in [Jaguar’s](https://www.trendhunter.com/trends/barricas-series) commercial. Shamelessly, Red is promoting himself with the "RedForHire" hashtag. The stunt is a playful way for M&M’s to put its spin on the Super Bowl 2014 commercials and interact with other brands to drive up hype. The Red M&M engaged [Kia](https://www.trendhunter.com/trends/kia-squares) in a humorous Twitter conversation, where Kia fretted about the chocolate candy sitting on its seats, but this response was wittily trumped by Red, saying: "melts in your mouth, not on your seats." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Interactive campaigns like Red M&M's resume stunt allow brands to engage with each other and create hype. - **Self-promotion:** Red M&M's self-promoting campaign shows the power of personal branding and asserting oneself in the job market. - **Social Media Marketing:** Red M&M's use of Twitter and hashtags demonstrates the effectiveness of social media in spreading brand messages. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage brands can utilize interactive advertising campaigns to engage with consumers and create buzz around products. - **Marketing and Advertising:** The self-promotion trend seen in Red M&M's campaign can inspire marketers to think creatively about personal branding and self-promotion strategies for clients. - **Social Media:** The success of Red M&M's Twitter campaign highlights the importance of social media marketing in reaching and engaging with target audiences. ## Related on Trend Hunter - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Candy Chocolate-Themed Opulent Rings](https://www.trendhunter.com/trends/almost-champions.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Candy-Themed Doorbell Promotions](https://www.trendhunter.com/trends/mms-and-ring.md) - [Generational Unity Candy Campaigns](https://www.trendhunter.com/trends/mms-its-more-fun-together.md) - [Romantically Colored Candy Ranges](https://www.trendhunter.com/trends/mms-cupids-blend.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [Superhero Chocolate Candies](https://www.trendhunter.com/trends/mms-and-marvel.md)