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# Bold Lipstick Cancer Campaigns
The Red Lippy Project Raises Awareness on Cervical Cancer

By Laura McQuarrie | Published 2014-06-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/red-lippy-project
References: [theguardian](http://www.theguardian.com/fashion/2013/jun/07/red-lippy-project-cervical-cancer) & [facebook](https://www.facebook.com/TheRedLippyProject/)

The Red Lippy Project is an initiative that was started by Eve Appeal, a [women's cancer charity](https://www.trendhunter.com/trends/pick-up-your-poop), which encouraged women to put on red lipstick and start collecting donations and raising awareness for cervical screening.

Even in times of economic downfall, one beauty essential that never fails to sell is plain red lipstick. Inspired by the popular #nomakeupselfie tag that's been taking over the Internet, this campaign follows a similar idea, except that it involves getting all dolled up for a good cause.

For the project, [Topshop](https://www.trendhunter.com/trends/winter-wonderland-popup) created a special Red Lippy edition lipstick, which became available in-store as of June 9th, with 30% of the proceeds from sales of the [red lipstick going towards charity](https://www.trendhunter.com/trends/nice-cans-x-cheekbone-beauty).

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 78% | Activity: 99% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **Virtual Charity Campaigns:** Integrating technology to raise awareness and donations for important causes through online channels.
- **Sustainable Cosmetics:** Developing eco-friendly and ethical beauty products while promoting awareness about environmental protection.
- **Social Media Activism:** Utilizing social media platforms to promote advocacy and raise awareness for social justice causes.

### Where This Applies

- **Pharmaceutical Industry:** Partnering with cancer charities to develop and promote cervical cancer screening and treatment drugs.
- **Cosmetics Industry:** Developing and promoting sustainable and socially responsible cosmetic products to address consumer preferences for ethical and eco-friendly items.
- **Non-profit Industry:** Integrating technology and social media in charity campaigns to streamline donation processes and create awareness for important causes.

## Related on Trend Hunter

- [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md)
- [Menstrual Cycle-Inspired Lipsticks](https://www.trendhunter.com/trends/period-red-lipstick.md)
- [Charitable Lipcare Campaigns](https://www.trendhunter.com/trends/it-gets-better-project.md)
- [Pink Floral-Inspired Lip Kits](https://www.trendhunter.com/trends/bouquet-of-strength-lip.md)
- [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md)
- [Breast Cancer Awareness-Focused Mascaras](https://www.trendhunter.com/trends/thrive-causemetics1.md)
- [National Holiday Marketing Campaigns](https://www.trendhunter.com/trends/revlon-national-lipstick-day.md)
- [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/pink-warriors.md)
- [Emotional Health Cosmetics Initiatives](https://www.trendhunter.com/trends/its-okay-to-be-sensitive.md)