# Low-Sugar Licorice Twists SmartSweets' Red Twists are a Better-for-You Take on Licorice By Laura McQuarrie | Published 2020-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/red-licorice-twists References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4216-new-on-the-shelves/) & [smartsweets](https://smartsweets.com/products/red-twists) SmartSweets is putting a better-for-you spin on red licorice twists with its newest product, Red Twists, which contain just two grams of sugar per each 1.8-ounce bag. The bags also offer 12 grams of fiber in the form of a snack that's entirely plant-based, gluten-free and full of berry flavor. The Red Twists are free from artificial flavors, sweeteners and colors, as well as sugar alcohols and added sugar. Intentionally created to be a healthier option to traditional red licorice twists, [SmartSweets'](https://www.trendhunter.com/trends/low-sugar-caramels) Red Twists are described as "92% less sugar than other licorice" and "38% less calories than the other licorice." In place of sugar alcohols and artificial sweeteners, these [low-sugar sweets](https://www.trendhunter.com/trends/new-smartsweets-products) make the most of high-quality, natural sweeteners like monk fruit and allulose. Image Credit: SmartSweets ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Confections:** SmartSweets' Red Twists are leading the trend of low-sugar candies with their healthier, reduced-sugar licorice twists. - **Plant-based Snacks:** The plant-based and gluten-free Red Twists offer a disruptive innovation opportunity in the plant-based snacks market, catering to health-conscious consumers. - **Natural Sweeteners:** SmartSweets' use of high-quality, natural sweeteners like monk fruit and allulose presents an opportunity for disruptive innovation in the natural sweeteners industry. ### Sectors Adopting This - **Candy Manufacturing:** The low-sugar licorice twists trend opens up a disruptive innovation opportunity for candy manufacturers to create healthier versions of popular confections. - **Plant-based Food:** The plant-based and gluten-free Red Twists tap into the growing plant-based food industry, offering a disruptive innovation in the snack category. - **Sweeteners Manufacturing:** The use of natural sweeteners like monk fruit and allulose by SmartSweets presents a disruptive innovation opportunity for the sweeteners manufacturing industry to explore new, healthier alternatives. ## Related on Trend Hunter - [Low-Sugar Sour Candies](https://www.trendhunter.com/trends/sour-blobs.md) - [Low-Sugar Caramels](https://www.trendhunter.com/trends/low-sugar-caramels.md) - [Low-Sugar Prebiotic Gummies](https://www.trendhunter.com/trends/prebiotic-gummies.md) - [Revamped Low-Sugar Candies](https://www.trendhunter.com/trends/smartsweets-products.md) - [Low-Sugar Plant-Based Gummies](https://www.trendhunter.com/trends/starburst-goodies.md) - [Low-Sugar Easter Gummies](https://www.trendhunter.com/trends/low-sugar-easter-candies.md) - [Zero-Sugar Fish Gummies](https://www.trendhunter.com/trends/berry-gummy-guppies.md) - [Nostalgic Children's Gummies](https://www.trendhunter.com/trends/new-lilys-gummies.md) - [Shareable Low-Sugar Candies](https://www.trendhunter.com/trends/smartsweets-strawberry-hearts.md)