# Banana-Infused Rums The Red Leg Banana Rum is Versatile to Mix By Michael Hemsworth | Published 2020-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/red-leg-banana-rum References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/09/red-leg-launches-banana-flavoured-spiced-rum/) & [redlegrum](http://redlegrum.com/red-leg-rum/) The Red Leg Banana Rum is one of the latest spirits from the brand that is positioned by the distillery to provide consumers with a premium option that doesn't skimp on high-quality flavor. The spirit has been distilled in the Caribbean where it has been rested in oak barrels to help impart premium flavor and is infused with 100% [natural banana](https://www.trendhunter.com/trends/mango-lime-rum). This gives the rum a flavor that is perfect when [mixed with cola](https://www.trendhunter.com/trends/rumblers-cola) or even as a based for cocktails including an Old Fashioned or [Espresso Martini](https://www.trendhunter.com/trends/brugal-coleccin-visionaria-edicin-02-coffee). The Red Leg Banana Rum maintains a 37.5% ABV and is priced at £22 per 700ml bottle, and maintains an attractive branding profile that will make it an eye-catching option for consumers to notice on store shelves. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 16% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Natural Flavor Infused Spirits:** Opportunities for distilleries to create new natural flavor combinations for premium spirits. - **Versatile Mixing Spirits:** Opportunities for spirits brands to create products that are perfect for mixing with a variety of mixers and flavors. - **Eye-catching Packaging:** Opportunities for spirits brands to create attractive and memorable packaging to stand out on store shelves. ### Where This Applies - **Distilleries:** Distilleries can explore new flavor combinations for premium spirits. - **Mixology:** Mixologists can experiment with this versatile mixing spirit for unique and flavorful cocktails. - **Packaging Design:** Packaging design companies can assist spirits brands in creating eye-catching and memorable packaging for their products. ## Related on Trend Hunter - [Smooth Vanilla Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum.md) - [Vanilla Rum-Based Spirits](https://www.trendhunter.com/trends/vanilla-and-rum.md) - [Expertly Blended Caribbean Spirits](https://www.trendhunter.com/trends/bacard-caribbean-spiced-rum.md) - [Fruit-Forward Spiced Rums](https://www.trendhunter.com/trends/black-spiced-rum.md) - [Spiced Tropical Rums](https://www.trendhunter.com/trends/bacardi-caribbean-spiced.md) - [Creamy Raspberry Rum Liqueurs](https://www.trendhunter.com/trends/raspberry-rum-cream-liqueur.md) - [Summery Passionfruit Rum Spirits](https://www.trendhunter.com/trends/bacard-passionfruit.md) - [Tropical Coconut-Flavored Spirits](https://www.trendhunter.com/trends/old-j-coconut.md) - [Tropically Flavored Gin Spirits](https://www.trendhunter.com/trends/tropically-flavored-gin.md)