# Exaggerated Collars Luxirare Takes to Red Hook, Brooklyn to Shoot Beautiful Margiela Blazers By Shelby Lee Walsh | Published 2009-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/red-hook-brooklyn References: [luxirare](http://luxirare.com/red-hook/) & [www1.yoox](http://www1.yoox.com/YOOX/MAISON) The creator of the goodie-filled Luxirare blog has posted an amazing dusk photoshoot called Red Hook. The shoot was shot in Red Hook, Brooklyn because apparently she used to live there for a short period. The dilapidated warehouses, factories and lonely streets serve as a perfect location for a badass shoot to occur. Other than the eccentrically scenic locale, the Luxirare creator sports to-die-for [Margiela](https://www.trendhunter.com/trends/lunettes-6-noires) blazers with obscenely exaggerated collars. **Implications** - Many consumers today relish the unique methods they can employ to make themselves stand out amongst their peers. Businesses that provide products and concepts boasting [bold, unusual and dramatic qualities](https://www.trendhunter.com/trends/auteur-studios-fall-2025) will appeal to a wide audience. Consumers who are preoccupied with making a statement will likely invest their time and money in outlandish ideas. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 38% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Bold Fashion:** Businesses that offer products with bold and dramatic qualities will appeal to consumers who want to make a statement. - **Individuality:** Consumers today value unique methods to stand out and express their personal style, creating opportunities for businesses to provide unconventional products and concepts. - **Personal Expression:** There is a demand for products and ideas that allow consumers to showcase their individuality and make a statement. ### Sectors Adopting This - **Fashion and Apparel:** The fashion industry can capitalize on the demand for bold and dramatic fashion pieces with exaggerated collars. - **Photography and Visual Arts:** Photographers and artists can explore unique locations and creative concepts to capture visually striking images that resonate with consumers seeking individuality. - **Creative Marketing Strategies:** Businesses can leverage bold and dramatic marketing campaigns to attract consumers who appreciate outlandish and attention-grabbing ideas. ## Related on Trend Hunter - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Premium Oversized Collar Coats](https://www.trendhunter.com/trends/rudsaks-lucia.md) - [Statement Jacket Collections](https://www.trendhunter.com/trends/cult-gaia-x-raxxy.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Urban Luxe Streetwear Collections](https://www.trendhunter.com/trends/from-the-row-to-the-road.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Distressed Luxury Knitwear](https://www.trendhunter.com/trends/distressed-luxury-knitwear.md)