# Conceptual Crimson Editorials Vogue China's 'A Study In Scarlet' Shoot Boasts Artistic Red Fashion By Jana Pijak | Published 2015-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/red-fashion-1 References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2015/04/a-study-in-scarlet-juliana-schurig-by.html) Juliana Schurig dons striking red fashions in 'A Study In Scarlet', [Vogue](https://www.trendhunter.com/trends/vogue-singapore-magazine) China's latest editorial exclusive. Gracing the Asian publication's May 2015 issue, the shoot highlights crimson fashions from a number of top designer names. This image series is captured by photographer Nathaniel Goldberg's lens and features wardrobe styling by Natasha Royt. Natasha dresses her muse Juliana in red fashions with a conceptual air. They range from semi-sheer and [floral printed blouses](https://www.trendhunter.com/trends/vowels-1) to artful separates that are sculpturally draped. Hair styling for this image series is courtesy of Tomo Jidai who works with Vogue China's resident makeup artist Francelle Daly. The duo create a natural and fresh-faced look for model Juliana and ensure her beauty looks don't take away from her contemporary wardrobe. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 71% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Red Fashion in Editorials:** Red fashion editorials continue to captivate the fashion industry and provide an opportunity for designers to experiment with unique conceptual designs. - **Conceptual Air in Editorials:** Editorials with a conceptual air continue to grow in popularity and provide an opportunity for photographers, stylists, and models to push the boundaries of the traditional fashion editorial. - **Natural and Fresh-faced Makeup:** Natural and fresh-faced makeup continues to be a trend in the fashion industry and provides an opportunity for makeup artists and beauty brands to showcase their skills using simple yet impactful looks. ### Industries Being Reshaped - **Fashion:** The fashion industry can utilize the trend of red fashion in editorials to showcase their latest designs and push the boundaries of traditional fashion photography. - **Photography:** The growing trend of conceptual air in editorials provides an opportunity for photographers to explore their creative bounds and push the limits of traditional fashion photography. - **Beauty:** The trend of natural and fresh-faced makeup provides an opportunity for makeup artists and beauty brands to showcase their skills using simple, natural looks that resonate with consumers of all ages. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cherry Red Winter Capsules](https://www.trendhunter.com/trends/cherry-girl.md) - [Sultry Accented Home Exhibits](https://www.trendhunter.com/trends/accents-of-oxblood.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md)