# Marvelously Macho Cameras The Red Epic Camera Lives Up to its Expert Name By Armida Ascano | Published 2010-11-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/red-epic-camera References: [zeutch](http://www.zeutch.com/graphik/red-epic-17524) & [red](http://www.red.com/#panel-2) The Red Epic Camera is to photography what the Hummer is to the automotive industry. This marvelous macho device looks like a mechanical monstrosity and shoots like a dream. The Red Epic uses [35 mm film](https://www.trendhunter.com/trends/lomography-lomo-mca), claiming that HD offers less resolution and thus is a "step back" within the realm of photography. The Red Epic Camera successfully conveys a feeling of revolution, with all of its bells and whistles and tons of straightforward info on the site. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What Makes This Trend Stand Out - **High-definition Photography:** Opportunity for camera manufacturers to pivot towards producing high-definition cameras for photographers who value resolution. - **Revolutionary Camera Designs:** Opportunity for camera manufacturers to showcase their product designs as a unique selling point for professional photographers. - **Film Versus Digital Photography:** Opportunity for camera manufacturers to change the conversation around whether film or digital is the superior medium for professional photography. ### Sectors Adopting This - **Professional Photography Equipment Manufacturing:** Opportunity for companies within the professional photography equipment manufacturing industry to invest in creating high-definition, revolutionary camera designs for professional photographers looking for something new. - **Film Manufacturing:** Opportunity for companies within the film manufacturing industry to capitalize on the idea that film is still the superior medium for professional photography by marketing to photographers who prioritize resolution. - **Digital Photography Equipment Manufacturing:** Opportunity for companies within the digital photography equipment manufacturing industry to pivot towards creating high-definition, revolutionary camera designs that stand out from competitors. ## Related on Trend Hunter - [Cinema-Grade Digital Cameras](https://www.trendhunter.com/trends/red-komodox.md) - [8K Resolution Cinema Cameras](https://www.trendhunter.com/trends/v-raptor-v-raptorxl-cinema-cameras.md) - [Immediate-Uploading Premium Cameras](https://www.trendhunter.com/trends/vraptor.md) - [Hyper High-Resolution Cameras](https://www.trendhunter.com/trends/hyper-highresolution-camera.md) - [Lens-Integrated Travel Cameras](https://www.trendhunter.com/trends/travel-camera.md) - [Vintage-Modern Sleek Cameras](https://www.trendhunter.com/trends/fujifilmxe5.md) - [Pro-Grade Creator Camera Models](https://www.trendhunter.com/trends/blackmagic-cinema-camera-6k.md) - [Cinema-Quality Mirrorless Cameras](https://www.trendhunter.com/trends/canon-eos-r5-c-digital-camera.md) - [Retro Full-Frame Cameras](https://www.trendhunter.com/trends/retro-fullframe-camera.md)