# Element-Themed Chinese Envelopes The Agency 'Blow' Revitalizes the Concept of Red Envelopes By Mishal Omar | Published 2017-01-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/red-envelopes References: [thedieline](http://www.thedieline.com/blog/2017/1/11/a-flourishing-world-red-packet) & [blow.hk](http://www.blow.hk/) Red envelopes are used in Chinese and other East and Southeast Asian societies to gift money to people while they are celebrating [Chinese New Year](https://www.trendhunter.com/trends/year-of-the-snake-1), or are gifted at celebratory gathering like weddings. The traditional practice normally involves married individuals giving money to unmarried people, or it is decided by age. The Hong Kong-based creative agency Blow decided to revamp the design of these [traditional red envelopes](https://www.trendhunter.com/trends/new-year-scratch-cards). The agency titled its new collection 'A Flourishing World' and it was inspired by natural elements -- including [flowers, fish, birds and food](https://www.trendhunter.com/trends/bigbilled-bird-food-concept). The packets are offered in traditional Chinese-inspired artistry and feature vivid colors and dynamic patterns. These packets work to revitalize a long-standing tradition in a way that respects its original components and artistry. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 62% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Revamped Red Envelopes:** Blow agency revives traditional red envelopes by incorporating natural elements and traditional Chinese-inspired artistry into the design. - **Personalized Gift Giving:** The trend of personalized gift giving continues as people look for unique and thoughtful ways to celebrate special occasions. - **Cultural Exchange:** Sharing cultural traditions and customs continues to rise, allowing for the exchange of ideas and new interpretations of time-honored customs. ### Who This Affects Most - **Design:** Designers and creative agencies have the opportunity to reinvent traditional products while honoring their cultural significance. - **Art:** Artists are inspired by traditional art forms and cultural practices, incorporating them into new and innovative designs. - **Retail:** Retailers have the opportunity to offer unique and personalized gifts, catering to consumers looking for meaningful gifts that celebrate cultural traditions and customs. ## Related on Trend Hunter - [Dramatically Elongated Red Pockets](https://www.trendhunter.com/trends/long-bao.md) - [Bespoke Red Envelopes](https://www.trendhunter.com/trends/limited-edition-red-envelope.md) - [Waterproof Red Packets](https://www.trendhunter.com/trends/bunney.md) - [Collaborative Red Packets](https://www.trendhunter.com/trends/red-packets.md) - [Celebratory Confection Sets](https://www.trendhunter.com/trends/lunar-new-year-gift-set.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Lunar New Year-Inspired Libations](https://www.trendhunter.com/trends/a-gift-for-blossoming-futures.md) - [Lunar New Year-Inspired Noteboooks](https://www.trendhunter.com/trends/3-artists-3-countries.md) - [Lunar New Year Lineups](https://www.trendhunter.com/trends/year-of-the-snake-1.md)