# Animal Rights Tower Lights A Red Empire State Building Creates Awareness for Japan Dolphins By Katherinev123 | Published 2011-12-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/red-empire-state-building References: [ecorazzi](http://www.ecorazzi.com/2011/12/11/empire-state-building-turns-red-for-dolphins/) & [facebook](http://www.facebook.com/empirestatebuilding?sk=wall) If you were in New York City this weekend, you might have noticed a red [Empire State Building](https://www.trendhunter.com/trends/empire-state-building-hazy-ipa). This iconic tower was lit up in red to highlight the issue of dolphin slaughter in Japan. After watching the Academy-Award winning documentary 'The Cove,' the owner of the renowned skyscraper was inspired to do something about it and hosted this red Empire State building event, which was attended by director of The Cove Louie Psihoyos and actor John Leguizamo, as well as Leilani Munter, a professional race car driver and volunteer of [Save Japan Dolphins](https://www.trendhunter.com/trends/save-the-flavors). The entire event was filmed and photography from the event will be distributed to Japanese media in an attempt to help spread the word and ask for support in stopping the killing of dolphins in Japan for meat. To find out how you can help the cause, visit SaveDolphinsJapan.org. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Animal Rights Activism:** The use of prominent landmarks to spread awareness for animal rights issues can be a new trend in activism. - **Documentary-inspired Campaigns:** Using award-winning documentaries as an inspiration for awareness campaigns can be a rising trend in activism. - **Media Distribution for Activism:** The use of media as a tool to spread awareness and action for animal rights causes can be a growing trend in activism. ### Industries Being Reshaped - **Real Estate:** The real estate industry can identify opportunities for philanthropic initiatives to attract publicity and consumer trust and loyalty. - **Film Production:** Film production companies can capitalize on the impact of their documentaries by collaborating with charities and creating awareness campaigns inspired by their work. - **Automotive:** The automotive industry can identify opportunities to support charitable causes through sponsorship of advocacy events and campaigns. ## Related on Trend Hunter - [Manatee-Spotlighting 3D Billboard Displays](https://www.trendhunter.com/trends/west-indian-manatee.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md) - [Illuminating Animal Holiday Experiences](https://www.trendhunter.com/trends/bronx-zoos-holiday-lights.md) - [Monarch Butterfly-Inspired Digital Billboards](https://www.trendhunter.com/trends/endangered-species-series.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Compassionate Dietary Choices Ads](https://www.trendhunter.com/trends/dairyfreetoronto.md) - [Wildlife Protecting Soap Brands](https://www.trendhunter.com/trends/dawn.md)