# Killer Popcorn Ads This Red Cross Ad Presents Popcorn as a Deadly Killer By Laura McQuarrie | Published 2014-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/red-cross-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/romanian_red_cross_killer_popcorn) & [crucearosie.ro](http://crucearosie.ro/) When you're watching a scary movie and you know there's a killer lurking somewhere, something just as deadly could be hiding out in the [popcorn bowl](https://www.trendhunter.com/trends/sweet-and-salty-popcorn) you're snacking on, as these Red Cross ads show. Even though popcorn is seemingly harmless snack, this ad shows that any small object can be a killer and it encourages people to get the proper first aid training to deal with these kinds of emergency situations, like someone who is need of aid when choking. The ad by [Lowe & Partners](https://www.trendhunter.com/trends/bring-your-own-buckets) turns a [popcorn kernel](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn) into a skull, adding a rather morbid twist to an otherwise innocent movie snack. The next time you're snacking on popcorn, you might want to look out twice for one of these guys. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 41% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **First Aid Training:** Opportunity to provide innovative first aid training programs that educate people on how to handle emergency situations like choking. - **Morbid Advertising:** Opportunity to create attention-grabbing advertisements by adding morbid twists to everyday objects or activities. - **Awareness for Hidden Dangers:** Opportunity to raise awareness about the potential dangers of seemingly harmless objects, encouraging people to exercise caution. ### Where This Applies - **Education and Training:** Opportunity for training institutions and organizations to develop innovative first aid training programs targeting individuals and workplaces. - **Advertising and Marketing:** Opportunity for creative agencies to develop attention-grabbing ad campaigns by incorporating morbid twists into their messaging. - **Public Safety and Health:** Opportunity for public health agencies and organizations to raise awareness about hidden dangers in everyday objects and promote safety precautions. ## Related on Trend Hunter - [Spooky Popcorn Snack Kits](https://www.trendhunter.com/trends/popcorn-kitchen-scary-eyes.md) - [Courtroom Drama-Inspired Campaigns](https://www.trendhunter.com/trends/butterkist1.md) - [Villainous Pizza Crust Films](https://www.trendhunter.com/trends/the-massacre-by-kfc.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md) - [Wholesome Kingpin Ads](https://www.trendhunter.com/trends/popcorners-super-bowl.md) - [Microwavable Popcorn Cobs](https://www.trendhunter.com/trends/poppin-cobs.md) - [Sci Fi-Themed Popcorn Machines](https://www.trendhunter.com/trends/death-star-popcorn.md) - [Flavorful Party Snacks](https://www.trendhunter.com/trends/flavorful-party-snacks-imperials-snacking-popcorn-is-a-fun-snack-for-festiv.md)