# Classic Novel Clothing Collections Red Collar Project S/S '10 Channels 'Great Expectations' By Marissa Brassfield | Published 2009-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/red-collar-project-spring-summer-2010 References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2009/08/red-collar-project-great-expectations.html) & [redcollarproject](http://www.redcollarproject.com/) Well-read individuals will love Red Collar Project's Spring/Summer 2010 collection, which takes cues from Charles Dickens' “Great Expectations.” You'll recall that in “Great Expectations,” the protagonist Pip is an underachieving orphan who suddenly comes across an exorbitant sum of money from an anonymous benefactor. Red Collar Project's Spring/Summer 2010 collection reflects Pip's change from slacker to gentleman. Lovely! **Implications** - Drawing from novels and other forms of pop culture is a method that companies use to further relate to their consumer market. Taking inspiration from [classic books](https://www.trendhunter.com/trends/dior-book-tote) is definitely a great way to do this within a [fashion line](https://www.trendhunter.com/trends/the-lilly-reserve-collection) as it is as though the lookbook actually tells a story, giving a personal touch to the collection and therefore reaching out to a broader audience. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 67% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Novel-inspired Fashion:** There is a growing trend of fashion collections that draw inspiration from classic novels, creating a narrative and personal touch for consumers. - **Consumer Relatability:** Companies are incorporating elements from pop culture, like classic books, to create a relatable connection with their target audience. - **Storytelling Lookbooks:** Fashion lines are utilizing lookbooks that tell a story, giving a unique and personal touch to the collection, thereby appealing to a wider audience. ### Where This Applies - **Fashion:** The fashion industry can explore novel-inspired collections to create a narrative and establish a deeper connection with consumers. - **Publishing:** Publishing industry can collaborate with fashion brands to promote classic novels through inspired collections, creating cross-promotional opportunities. - **Marketing:** Marketing professionals can utilize the concept of storytelling lookbooks to enhance consumer engagement and create a more immersive brand experience. ## Related on Trend Hunter - [Modern Bookworm-Inspired Capsules](https://www.trendhunter.com/trends/book-club-collection.md) - [Storytelling Literary Perfumes](https://www.trendhunter.com/trends/dotto-fragrances-literature-collection.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Timeless Clothing Collections](https://www.trendhunter.com/trends/burberry-classics.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md) - [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md) - [Literary Anniversary Clothing Ranges](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew.md) - [Dystopian Series Apparel](https://www.trendhunter.com/trends/hunger-games-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)