# Charitable Heart Awareness Donations 'RED Chocolate' Will Match All Charitable Donations Made By Caitlyn Fernandez | Published 2022-02-03 | Updated 2022-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/red-chocolate References: [red-chocolate](https://red-chocolate.com/2022/02/02/red-chocolate-honoring-heart-awareness-month-will-match-total-donations-made-to-american-heart-association-through-february/) & [red-chocolate](https://red-chocolate.com/2022/02/02/red-chocolate-honoring-heart-awareness-month-will-match-total-donations-made-to-american-heart-association-through-february/)  February is National Heart Awareness Month, and 'RED Chocolate' is doing its part by matching the total donations made to the [American Heart Association](https://www.trendhunter.com/trends/wear-your-heart) from every purchase. RED Chocolate is known for its [reduced sugar in its chocolates](https://www.trendhunter.com/trends/sweet-hearts-valentines-edition) to promote better-snacking confection options. The article mentions a Harvard Health ”study published in 2014 in JAMA Internal Medicine [showed scientists finding] an association between a high-sugar diet and a greater risk of dying from heart disease.” 100% of the donations will go towards the American Heart Association to support various heart diseases and conditions research and care. As of February 1st, when a consumer is checking out their purchase from RED Chocolate’s an option to donate $1, $3, or $5 can be added and will be matched by the company. Image Credit: RED Chocolate ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 21% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Heart Awareness Month Donations:** Companies can increase awareness and support for health-related causes by partnering with charitable organizations and matching donations made by customers. - **Reduced Sugar Snacks:** The reduced sugar trend can lead to opportunities for healthier snack options as consumers become more health-conscious. - **Health-related Studies:** Brands can leverage scientific studies to promote their products and educate consumers on their health benefits. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can take inspiration from RED Chocolate's reduced sugar snacks and donation matching program to promote healthier options and support charitable causes. - **Healthcare:** Healthcare companies can partner with charitable organizations to raise awareness for health-related causes and fund research and care. - **Marketing and Advertising:** Marketing and advertising companies can help brands leverage scientific studies to promote their products and educate consumers on their health benefits. ## Related on Trend Hunter - [Heart Health Candy Partnerships](https://www.trendhunter.com/trends/essential-candy-and-enduring-hearts.md) - [Heart Health Dark Chocolates](https://www.trendhunter.com/trends/kocoatrait-dark-chocolates.md) - [Footwear-Branded Heart Health Initiatives](https://www.trendhunter.com/trends/wear-your-heart.md) - [Limited-Edition Heart-Shaped Chocolate Bites](https://www.trendhunter.com/trends/heartshaped-chocolate-bites.md) - [Charitable Christmas Chocolates](https://www.trendhunter.com/trends/dear-santa-bar.md) - [Romantic Free-From Chocolates](https://www.trendhunter.com/trends/endangered-species-chocolate-be-mine-mix.md) - [Antioxidant Berry Smoothies](https://www.trendhunter.com/trends/very-pom-berry-smoothie.md) - [Shareable Low-Sugar Candies](https://www.trendhunter.com/trends/smartsweets-strawberry-hearts.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md)