# Red Chili-Infused Crackers Trader Joe's New Red Chili Scalloped Crackers Deliver a Little Heat By Katherine Pendrill | Published 2020-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/red-chili-scalloped-crackers References: [traderjoes](https://www.traderjoes.com/digin/post/red-chili-scalloped-crackers) This fall, [Trader Joe's](https://www.trendhunter.com/trends/shishito-crisps) is bringing the heat with its new Red [Chili](https://www.trendhunter.com/trends/spicy-shortbread) Scalloped Crackers. When the holiday season rolls around, Trader Joe's usually offers its Scalloped Cracker Trio, featuring three cracker flavors, each with a distinctive scalloped-edge shape. Based on positive feedback from customers, the brand decided to debut one flavor from the trio on its own. Now customers can purchase the Red Chili Scalloped Crackers, which start as traditional water-style crackers, but are "seasoned with a bit of red chili to deliver just a bit of heat." The result is a subtle pop of spice that still allows you to enjoy the complex flavors of your favorite cheeses, dips, or even soups. Trader Joe's even recommended crumbling them into chili for twice the red chili flavor. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 32% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Scalloped Cracker Trio:** Trader Joe's new Red Chili Scalloped Crackers stem from the success of their Scalloped Cracker Trio, showcasing the demand for unique cracker flavors and shapes. - **Water-style Crackers:** The introduction of Red Chili Scalloped Crackers highlights the growing trend of adding flavor and spice to traditional water-style crackers, opening up opportunities for innovative flavor infusions. - **Chili-infused Snacks:** The launch of Red Chili Scalloped Crackers taps into the increasing popularity of chili-infused snacks, indicating potential for disruptive innovation in the spicy snack market. ### Industries Being Reshaped - **Food Manufacturing:** The success of Trader Joe's Scalloped Cracker Trio and the introduction of Red Chili Scalloped Crackers present opportunities for food manufacturers to explore unique flavors and shapes in the cracker industry. - **Gourmet Dip and Spread:** The subtle pop of spice in Red Chili Scalloped Crackers suggests a potential innovation opportunity for gourmet dip and spread companies seeking to enhance flavors and offer complementary snack options. - **Spicy Snack:** The emerging trend of chili-infused snacks, exemplified by Trader Joe's Red Chili Scalloped Crackers, indicates potential for growth and disruptive innovation within the spicy snack market. ## Related on Trend Hunter - [Dried Shishito Pepper Crisps](https://www.trendhunter.com/trends/shishito-crisps.md) - [Herby Pizza-Seasoned Crackers](https://www.trendhunter.com/trends/pizza-seasoned-crackers.md) - [Star-Shaped Rice Crackers](https://www.trendhunter.com/trends/sugared-rice-cracker-stars.md) - [Spicy Tempura Seaweed Snacks](https://www.trendhunter.com/trends/spicy-tempura-seaweed-snack.md) - [Spicy Onion-Flavored Peanuts](https://www.trendhunter.com/trends/crunchy-chili-onion-peanuts.md) - [Deliciously Crunchy Wheat Crackers](https://www.trendhunter.com/trends/wheat-crisp-crackers.md) - [Chili Crunch Seasoning Blends](https://www.trendhunter.com/trends/crunchy-chili-onion-sprinkle-seasoning-blend.md) - [Crunchy Multi-Seed Crackers](https://www.trendhunter.com/trends/organic-seedy-crackers.md) - [Crunchy Wintertime Party Snacks](https://www.trendhunter.com/trends/organic-taralli-and-friends-crackers.md)