# Cosmetically-Enhanced Veggies Celery Sensations by Duda is Red Celery By Marissa Brassfield | Published 2010-10-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/red-celery References: [kansascity](http://www.kansascity.com/2010/10/16/2319696/florida-company-introduces-new.html) & [celerysensations](http://celerysensations.com/) Florida-based company Duda has introduced Celery Sensations, a new brand of red celery that will hit the market in December 2010. Duda hopes the celery will find a market during the holiday season, when red celery will brighten up [classic winter dishes](https://www.trendhunter.com/trends/green-giant-1). The red celery offered through the Duda Celery Sensations label tastes the same as regular celery, and has its same distinctive crunch. Time will tell whether there's a market for [cosmetically-enhanced vegetables](https://www.trendhunter.com/trends/garden-veggie-snacks-products). **Implications** - Duda claims that the high price point of Red Celery will vary by location based on how much shoppers are willing to pay for these aesthetically unique veggies. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 58% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Cosmetically-enhanced Vegetables:** Opportunity to develop and market more aesthetically unique vegetables that cater to consumer preferences. - **Specialty Vegetable Brands:** Potential to create and promote specialty vegetable brands that offer unique flavors, colors, or appearances. - **Holiday Season Vegetable Trends:** Chance to capitalize on seasonal vegetable trends by introducing visually appealing varieties for holiday dishes. ### Industries Being Reshaped - **Agriculture:** Disruptive innovation opportunity: Explore genetic modifications and cross-breeding techniques to create visually striking vegetables with appealing flavors. - **Food Retail:** Disruptive innovation opportunity: Develop and market exclusive vegetable brands that cater to niche consumer segments interested in unique visual experiences. - **Culinary and Food Services:** Disruptive innovation opportunity: Incorporate cosmetically-enhanced vegetables into menu offerings to attract customers seeking unconventional and visually captivating dishes. ## Related on Trend Hunter - [Snackable Saucy Vegetables](https://www.trendhunter.com/trends/first-quality-produce.md) - [Christmas Tree-Shaped Veggie Snacks](https://www.trendhunter.com/trends/garden-veggie-holiday-trees.md) - [Ultra-Red Sweet Tomatoes](https://www.trendhunter.com/trends/windset-farms-1.md) - [Red-Shelled Pineapples](https://www.trendhunter.com/trends/rubyglow-pineapple.md) - [Flavor-Forward Carrot Sides](https://www.trendhunter.com/trends/organic-side-dish-sizzlers.md) - [Better-For-You Veggie Snacks](https://www.trendhunter.com/trends/hain-celestial-garden-veggie-snacks.md) - [Canned Cuisine-Inspired Veggies](https://www.trendhunter.com/trends/del-monte-foods.md) - [Dynamic Carrot Collections](https://www.trendhunter.com/trends/bolthouse-fresh-foods.md) - [Flavor-Packed Tomato Varieties](https://www.trendhunter.com/trends/rubi.md)