# Red Carpet Waves The 2009 MTV Movie Awards Has Young Hollywood Letting Their Hair Down By Shelby Lee Walsh | Published 2009-06-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/red-carpet-2009-mtv-movie-awards References: [thevine.au](http://www.thevine.com.au/entertainment/photos/mtv-movie-awards-2009-_-red-carpet-pictures.aspx) The [MTV](https://www.trendhunter.com/trends/mtv-vma-whopper-meal) awards were a great success last night and so was the red carpet walk at the event. Young [Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks) stunned media cameras and fans with ravishing fashion and most notably, their embrace of the [natural wave hairstyle](https://www.trendhunter.com/trends/ouai-wave-spray). Most celebrities who attended the event opted for a casual ‘do, with their hair down, with a slight wave like Vanessa Hudgens. Even the usually sleek-haired Megan Fox added a bit of spunk to her hairstyle. The 2009 MTV Video Awards proved to be a great night for entertainment and an even greater night for fashion! ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 80% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Natural Wave Hairstyle:** Disruptive innovation opportunity: Develop new styling tools or techniques to enhance and customize the natural wave hairstyle. - **Casual Hairdos:** Disruptive innovation opportunity: Create innovative products or services for achieving effortless and low-maintenance casual hairdos. - **Spunky Hairstyles:** Disruptive innovation opportunity: Introduce unique styling products or accessories to add a touch of spunk to hairstyles. ### Where This Applies - **Beauty and Personal Care:** Disruptive innovation opportunity: Innovate hair care and styling products to cater specifically to the natural wave hairstyle trend. - **Fashion and Entertainment:** Disruptive innovation opportunity: Collaborate with fashion and entertainment industries to create new hair trends and styles for red carpet events. - **Hair Salon and Spa:** Disruptive innovation opportunity: Revamp hairstyling services and offer trendy and personalized options for clients seeking casual and spunky hairstyles. ## Related on Trend Hunter - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Wavy Hair Styling Tools](https://www.trendhunter.com/trends/calistas-bodywaver.md) - [Award-Winning Hair Sprays](https://www.trendhunter.com/trends/texture-spray.md) - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [Music Event-Supporting Partnerships](https://www.trendhunter.com/trends/2025-mtv-video-music-awards.md) - [Awards Show-Themed QSR Meals](https://www.trendhunter.com/trends/mtv-vma-whopper-meal.md) - [Versatile Hair Styling Tools](https://www.trendhunter.com/trends/airstyle-pro.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md) - [Volumizing Hair Care Campaigns](https://www.trendhunter.com/trends/get-hy-with-nexxus.md)