# Pitaya-Flavored Energy Drinks Red Bull Summer Edition Dragon Fruit Has an Exotic Taste By Laura McQuarrie | Published 2021-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/red-bull-summer-edition References: [prnewswire](https://www.prnewswire.com/news-releases/summer-2021-arrives-early-with-the-launch-of-red-bull-summer-edition-dragon-fruit-301247758.html) & [redbull](https://www.redbull.com/us-en/energydrink/red-bull-summer-edition) There's an all-new Red Bull Summer Edition for 2021 and it boasts a bright [dragon fruit flavor](https://www.trendhunter.com/trends/dragon-fruit-series) that's bursting with red berry notes and exotic flavor. The Red Bull Summer Edition Dragon Fruit flavor was inspired by pitaya and it's said to be the perfect accompaniment to a wide range of summer activities. Refreshing and energizing, the new energy drink flavor has notes of plum and floral flavors that can be enjoyed on their own or incorporated into mocktails. Like the rest of the [Red Bull Editions](https://www.trendhunter.com/trends/red-bull-pink-edition), the brand-new Red Bull Summer Edition Dragon Fruit will only be available for a short time. Previous Summer Edition varieties have included Watermelon, Beach Breeze and Coconut Berry. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 39% | Activity: 36% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Exotic Flavored Energy Drinks:** There is a growing trend of providing energy drinks with exotic and unique flavors such as dragon fruit or pitaya. - **Seasonal Energy Drinks:** Brands are innovating and introducing seasonal energy drinks to cater to consumers' preferences and seasonal events throughout the year. - **Energy Drinks as Mixers for Cocktails and Mocktails:** There is an emerging trend of using energy drinks as mixers in cocktails or mocktails, providing a new alternative flavor profile for consumers. ### Who This Affects Most - **Energy Drink Industry:** The energy drink industry can capitalize on introducing new and unique flavors to cater to different consumer preferences and seasonal events. - **Beverage Industry:** The beverage industry can innovate by exploring different flavor profiles for energy drinks and developing new seasonal combinations to cater to consumer demands. - **Hospitality Industry:** The hospitality industry can take advantage of the trend of using energy drinks as mixers for cocktails and mocktails to provide new and exciting options for their beverage menus. ## Related on Trend Hunter - [Summer Edition Energy Drinks](https://www.trendhunter.com/trends/summer-edition-energy-drink.md) - [Apricot Berry Energy Drinks](https://www.trendhunter.com/trends/red-bull-apricotstrawberry-summer-edition.md) - [Summertime Fruit Energy Drinks](https://www.trendhunter.com/trends/red-bull-summer-edition-white-peach.md) - [Summery Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/red-bull-sugarfree-editions.md) - [Exotic Fruit Energy Drinks](https://www.trendhunter.com/trends/red-bull-summer-edition-curuba-elderflower.md) - [Forest Fruit Energy Drinks](https://www.trendhunter.com/trends/red-bull-pink-edition-sugarfree.md) - [Springtime Energy Drinks](https://www.trendhunter.com/trends/red-bull-spring-edition-grapefruit-blossom.md) - [Fruity Energy Drink Slushies](https://www.trendhunter.com/trends/frozen-red-bull-red-edition-watermelon.md) - [Fan-Favorite Energy Drinks](https://www.trendhunter.com/trends/red-bull-peach.md)