# Summery Energy Drink Slushes Sonic is Launching the New Red Bull Summer Edition Dragon Fruit Slush By Michael Hemsworth | Published 2021-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/red-bull-summer-edition-dragon-fruit-slush References: [chewboom](https://www.chewboom.com/2021/03/29/sonic-introduces-new-red-bull-summer-edition-dragon-fruit-slush/) & [sonicdrivein](https://www.sonicdrivein.com) The Red Bull Summer Edition Dragon Fruit Slush is being launched at [Sonic](https://www.trendhunter.com/trends/sonic-rechargers) to offer patrons a refreshing option that will also boost their energy level at the same time. The drink features the flavor of the namesake energy drink that has been hand-mixed into the Sonic frozen Slush and is perfect for avid fans of the energy drink to enjoy. The beverage option is being launched alongside the Original [Red Bull Slush](https://www.trendhunter.com/trends/red-bull-summer-edition-strawberry-apricot-slush), which is a returning favorite that was launched in previous years. The Red Bull Summer Edition Dragon Fruit Slush is available now for purchase at a price point of $3.99 for a medium and can be ordered at half-price via the brands app or between 2pm and 4pm for Happy Hour. Image Credit: Sonic ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 38% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Energy Drink Flavored Slushes:** Opportunities to enhance cold beverage menus at fast food chains with popular energy drink flavors, such as Red Bull, to attract younger customers. - **Healthy Energy Drink Alternatives:** Opportunities for beverage companies to develop energy drinks that use natural ingredients to appeal to health-conscious consumers who are looking for healthier alternatives to traditional energy drinks. - **Time-based Discounts for Beverages:** Opportunities for fast-food chains to use happy hours and app-exclusive discounts to encourage customers to purchase more beverages during off-peak hours. ### Where This Applies - **Fast Food:** Fast food companies can incorporate popular energy drinks into their menus to cater to younger demographics and attract new customers. - **Beverage:** Beverage companies can capitalize on the popularity of energy drinks by developing healthier and more natural alternatives to traditional energy drinks. - **Mobile App:** Mobile app developers can collaborate with fast-food chains to offer exclusive discounts and rewards to encourage customer engagement and loyalty. ## Related on Trend Hunter - [Energy-Infused Apricot Slushies](https://www.trendhunter.com/trends/red-bull-summer-edition-strawberry-apricot-slush.md) - [Fruity Energy Drink Slushies](https://www.trendhunter.com/trends/frozen-red-bull-red-edition-watermelon.md) - [Caffeinated QSR Energy Beverages](https://www.trendhunter.com/trends/sonic-rechargers.md) - [Tropically-Flavored QSR Slush Drinks](https://www.trendhunter.com/trends/sonic-slush.md) - [Soda-Based QSR Beverages](https://www.trendhunter.com/trends/sonic-sprite.md) - [Summer Edition Energy Drinks](https://www.trendhunter.com/trends/summer-edition-energy-drink.md) - [Summery Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/red-bull-sugarfree-editions.md) - [Chili Lime Infused Slushies](https://www.trendhunter.com/trends/strawberry-mangonada-slush.md) - [Sour Candy Frozen Beverages](https://www.trendhunter.com/trends/sour-patch-kids-slush-float.md)