# Vehicular BMX Ramp Stunts This Red Bull Stunt Had Daniel Dhers Perform Tricks on a Moving Truck By Laura McQuarrie | Published 2014-05-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/red-bull-stunt References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/red-bull-builds-bmx-ramp-moving-truck/) & [redbull](http://www.redbull.com/ca/en) As part of a daring [Red Bull](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara) stunt, five times X-Games Gold Medalist Daniel Dhers performed some crazy stunts on a moving truck. As Red Bull has become associated with high energy sports and adrenaline, the brand seems to be in a constant competition with itself to one-up the last performance that was used to advertise its energy drinks. For this crazy stunt, a [flatbed truck](https://www.trendhunter.com/trends/monster-jam) was set up with ramps and on the road, Dhers performed tricks on his bike. Needless to say, this is quite an unusual thing to see and it attracted a lot of attention from people in cars in the adjacent lanes and sidewalks. For some, biking on solid ground is enough of a challenge, which makes this kind of stunt all the more impressive to witness. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 5% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Daring Stunt Performances:** The rise of daring stunt performances in advertising presents an opportunity for brands to capture audience attention and create memorable experiences. - **Interactive Outdoor Advertising:** Interactive outdoor advertising, such as stunts performed on moving vehicles, offers a disruptive way for brands to engage with consumers and create buzz around their products or services. - **Extreme Sports Sponsorships:** The growing trend of extreme sports sponsorships, like Red Bull's partnership with Daniel Dhers for truck ramp stunts, provides a platform for brands to align themselves with the excitement and passion of these sports. ### Industries Being Reshaped - **Beverage Industry:** Companies in the beverage industry can explore partnerships with extreme sports athletes to promote their products through exhilarating stunts and events. - **Advertising Industry:** The advertising industry has the opportunity to push the boundaries of traditional campaigns by incorporating daring stunts into outdoor advertisements, creating high impact and memorable experiences for viewers. - **Sports Marketing Industry:** The sports marketing industry can leverage the popularity of extreme sports and stunt performances to connect brands with a young, energetic demographic and create unique, immersive marketing campaigns. ## Related on Trend Hunter - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [High-Energy Retail-Focused Experiential Tours](https://www.trendhunter.com/trends/experiential-tour.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md) - [Bespoke Branded Electric Scooters](https://www.trendhunter.com/trends/red-bull-racing-rbs01.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Branded Carbon Fiber Scooters](https://www.trendhunter.com/trends/rbs01-escooter.md) - [Tech-Enabled Racing E-Bikes](https://www.trendhunter.com/trends/st7-alinghi.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)