# Freeze Frame Commercials The Red Bull Stop-Motion Racecar Will Give You Wings By Harris Jay Rosenberg Alterman | Published 2012-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/red-bull-stop-motion References: [buzzfeed](http://www.buzzfeed.com/burnred/beautiful-red-bull-sop-motion-animation-281t) & [redbull](http://www.redbull.com/cs/Satellite/en_INT/Red-Bull.com/001242745950125) The Red Bull Stop-motion commercial is an astonishing piece of film that will leave one wanting to know where their Red Bull wings will take them. In the video, the tabs of the cans act like characters, as they work together to build a [Red Bull racecar](https://www.trendhunter.com/trends/liquid-death-and-nascar) from the metal can. While this sort of video would be less interesting if done with animation, the stop-motion brings the silver tabs to life. By taking thousands of photos and piecing them together to look like one fluid scene, the Red Bull [stop-motion video](https://www.trendhunter.com/trends/made-to-be-still) gains a lot of character that would otherwise be lost. Next time you walk into a convenience store for your [daily energy drink](https://www.trendhunter.com/trends/red-bull-peach), pick up a Red Bull and see where your wings will take you. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Stop-motion Marketing:** Disruptive innovation opportunity: Brands can explore the use of stop-motion animation in their marketing campaigns to create unique and engaging content. - **Character-driven Advertising:** Disruptive innovation opportunity: Advertisers can incorporate characters and storytelling elements into their commercials to enhance brand personality and resonate with consumers. - **Visual Storytelling:** Disruptive innovation opportunity: Companies can leverage the power of visual storytelling to captivate audiences and communicate their brand message effectively. ### Who This Affects Most - **Beverage Industry:** Disruptive innovation opportunity: Beverage companies can use innovative marketing techniques like stop-motion animation to differentiate their brands and attract consumers. - **Advertising Industry:** Disruptive innovation opportunity: Advertising agencies can embrace character-driven advertising approaches to create memorable and impactful campaigns for their clients. - **Film and Entertainment Industry:** Disruptive innovation opportunity: Film and entertainment companies can explore the use of stop-motion animation to bring their stories to life in visually stunning and unique ways. ## Related on Trend Hunter - [Game-Honoring Energy Drink Branding](https://www.trendhunter.com/trends/red-bull-tetris.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Energy-Boosting Advent Calendars](https://www.trendhunter.com/trends/red-bull-advent-calendar.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Racing-Inspired Production Cars](https://www.trendhunter.com/trends/rb17-hypercar.md) - [Full-Flavor Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/red-bull-zero.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Wintry Energy Drinks](https://www.trendhunter.com/trends/red-bull-winter-edition-fig-apple.md) - [Sugar-Free Seasonal Energy Drinks](https://www.trendhunter.com/trends/2024-Winter-Edition-Sugarfree.md)