# Red Bull-Infused Summer Beverages Ellianos Coffee Debuted the Red Bull Rush Collection By Colin Smith | Published 2022-05-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/red-bull-rush References: [qsrmagazine](https://www.qsrmagazine.com/news/ellianos-coffee-launches-red-bull-rush-drinks) & [ellianos](https://www.ellianos.com/?asdasd)  [Ellianos Coffee](https://www.trendhunter.com/trends/ellianos-edge), the Lake City-based coffee house, has debuted its [summer beverage collection](https://www.trendhunter.com/trends/black-rock-coffee-bar-sweet-summer) titled 'Red Bull Rush.' The Red Bull Rush collection includes the 'Blueberry Mojito,' 'Cherry Limeade,' and 'Tropical Oasis' variants, each of which is infused with Red Bull energy drinks. These drinks are excellent pick-me-ups, whether in the morning or when a little extra energy is required. The flavor varieties provide an option for each taste palete. The Blueberry Mojito has hints of mint and lime, the Cherry Limeade incorporates both cherries and limes in its mixture, and the Tropical Oasis features notes of pineapple and coconut. Each variety is perfectly suited for summer as the bright, fruity flavors and the bubbly Red Bull energy drinks serve as an excellent refresher in the hot weather. Image Credit: Ellianos Coffee ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 54% | Activity: 78% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Red Bull-infused Beverages:** Incorporating Red Bull into various beverage types creates a new category that targets consumers seeking a pick-me-up. - **Summer Beverage Collections:** Introducing seasonal beverage collections that cater to specific weather conditions can excite customers and drive sales for businesses. - **Fruit and Energy Drink Combinations:** Pairing fruity flavors with high-energy drinks provides an opportunity for innovation in the beverage industry. ### Sectors Adopting This - **Coffee and Cafe:** Cafes can expand their beverage offerings by incorporating energy drinks and seasonal collections. - **Energy Drinks:** Energy drink manufacturers can explore new partnerships with beverage companies to expand their reach in the market. - **Fruit Juice and Smoothie:** Fruit juice and smoothie companies can add energy drinks to their product lines to create a new category that targets consumers seeking a refreshing, energizing drink. ## Related on Trend Hunter - [Summer Edition Energy Drinks](https://www.trendhunter.com/trends/summer-edition-energy-drink.md) - [Energy Drink-Infused Cafe Drinks](https://www.trendhunter.com/trends/pjs-coffee-red-bull-infusion.md) - [Plant-Based Energy Drinks](https://www.trendhunter.com/trends/ellianos-edge.md) - [Pie-Inspired Energy Beverages](https://www.trendhunter.com/trends/peach-pie-red-bull-infusion.md) - [Fruity Energy Drink Slushies](https://www.trendhunter.com/trends/frozen-red-bull-red-edition-watermelon.md) - [Energy Drink-Infused Refreshments](https://www.trendhunter.com/trends/tims-boost-energy-infusion.md) - [Energy-Infused Apricot Slushies](https://www.trendhunter.com/trends/red-bull-summer-edition-strawberry-apricot-slush.md) - [Summery Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/red-bull-sugarfree-editions.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md)