# Juicy Watermelon Energy Drinks The Red Bull Red Edition will be Available in South Australia By Michael Hemsworth | Published 2020-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/red-bull-red-edition References: [foodbev](https://www.foodbev.com/news/red-bull-debuts-new-limited-edition-watermelon-flavour/) & [redbull](https://www.redbull.com) The Red Bull Red Edition refreshment has been launched by the brand in South Australia as a drink option that will offer consumers a way to boost their energy levels in a flavorful manner. The drink was launched on January 11 exclusively through 148 On The Run (OTR) convenience store locations and will only be available for a limited time. The energy drink contains 80mg of caffeine in each 250ml can and is also packed with a range of B vitamins that will help to reduce fatigue while also offering energy-yielding metabolism. The Red Bull Red Edition drink boasts a juice watermelon flavor that's make with a base of Alpine water and sweetened with sugar sourced from sugar beets. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 71% | Activity: 90% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Flavorful Energy Drinks:** Opportunity for creating unique and appealing flavors in the energy drink market. - **Limited Edition Releases:** Opportunity to create hype and exclusivity around special product releases. - **Healthier Energy Options:** Opportunity to develop energy drinks that include vitamins and other beneficial ingredients. ### Who This Affects Most - **Beverage Manufacturing:** Opportunity for beverage manufacturers to create new, innovative energy drink products. - **Convenience Store Retail:** Opportunity for convenience stores to attract customers with exclusive product offerings. - **Health and Wellness:** Opportunity for the health and wellness industry to provide energy drink options that prioritize consumers' well-being. ## Related on Trend Hunter - [Fruity Energy Drink Slushies](https://www.trendhunter.com/trends/frozen-red-bull-red-edition-watermelon.md) - [Summer Edition Energy Drinks](https://www.trendhunter.com/trends/summer-edition-energy-drink.md) - [Summertime Fruit Energy Drinks](https://www.trendhunter.com/trends/red-bull-summer-edition-white-peach.md) - [Apricot Berry Energy Drinks](https://www.trendhunter.com/trends/red-bull-apricotstrawberry-summer-edition.md) - [Earthy Seasonal Energy Drinks](https://www.trendhunter.com/trends/red-bull-winter-edition-energy-drink.md) - [Forest Fruit Energy Drinks](https://www.trendhunter.com/trends/red-bull-pink-edition-sugarfree.md) - [Exotic Fruit Energy Drinks](https://www.trendhunter.com/trends/red-bull-summer-edition-curuba-elderflower.md) - [Exclusive Sugar-Free Drinks](https://www.trendhunter.com/trends/red-bull-pink-edition.md) - [Fan-Favorite Energy Drinks](https://www.trendhunter.com/trends/red-bull-peach.md)