# Energy Drink Racing Cars The Red Bull RB11 Formula 1 Car is Designed by Adrian Newey By Jana Pijak | Published 2015-02-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/red-bull-rb11 References: [fubiz.net](http://www.fubiz.net/2015/02/13/red-bull-rb11-formula-1-car/) & [infiniti-redbullracing](http://www.infiniti-redbullracing.com/en_CA) The Red Bull RB11 is the latest [Formula 1](https://www.trendhunter.com/trends/official-energy-drink-partner) vehicle addition to the [Red Bull Racing](https://www.trendhunter.com/trends/rbs01-escooter) team. The custom-designed car is conceived by Adrian Newey and is a collaboration with [Infiniti](https://www.trendhunter.com/trends/infiniti-vision-qe-concept) and the energy drink manufacturer. Designed for the Formula 1 2015 season, the Red Bull RB11 vehicle boasts an aerodynamic design that is inspired by the energy drink brand's 'Red Bull gives you wings" motto. The vehicle features a streamlined and futuristic shape and is adorned with a layer of black and white camouflage. This monochromatic, camouflage print draws inspiration from urban graffiti art and can be compared to the abstract work of modern art icon Keith Herring. This race car is as fast as it is artful and will appeal to Formula 1 fans across the globe. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Custom-designed Racing Cars:** Opportunity to create unique and specialized racing cars for specific teams or brands. - **Inspired by Brand Motto:** Opportunity to design products that reflect and promote the values and messaging of a brand. - **Art-inspired Vehicle Design:** Opportunity to incorporate artistic elements and designs into vehicles for a visually striking and unique appearance. ### Where This Applies - **Automotive:** Opportunity for automotive companies to partner with brands and create custom-designed racing cars. - **Energy Drinks:** Opportunity for energy drink manufacturers to collaborate with automotive companies to create branded racing cars. - **Art and Design:** Opportunity for artists and designers to contribute their creative vision to the design of racing cars for a more visually appealing aesthetic. ## Related on Trend Hunter - [Branded Carbon Fiber Scooters](https://www.trendhunter.com/trends/rbs01-escooter.md) - [Race-Approved Energy Drinks](https://www.trendhunter.com/trends/official-energy-drink-partner.md) - [Bespoke Branded Electric Scooters](https://www.trendhunter.com/trends/red-bull-racing-rbs01.md) - [Sporty Striking Racing Kits](https://www.trendhunter.com/trends/f1-team-kit.md) - [Racer-Approved Energy Drinks](https://www.trendhunter.com/trends/monster-energy-zero-sugar.md) - [Stealth Racer Designs](https://www.trendhunter.com/trends/lamborghini-f1-concept.md) - [Racecar Team Drink Sponsorships](https://www.trendhunter.com/trends/drink-sponsorship.md) - [Racer-Approved Energy Drinks](https://www.trendhunter.com/trends/monster-lando-norris-zero-sugar.md) - [Exotic Fruit Energy Drinks](https://www.trendhunter.com/trends/red-bull-summer-edition-curuba-elderflower.md)