# Forest Fruit Energy Drinks Red Bull Pink Edition Sugarfree is Permanently Arriving This Summer By Michael Hemsworth | Published 2024-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/red-bull-pink-edition-sugarfree References: [grocerytrader](https://grocerytrader.co.uk/red-bull-is-tickled-pink-with-new-sugarfree-edition/) & [redbull](https://www.redbull.com/ca-en/)  The Red Bull Pink Edition Sugarfree energy drink is the brand's latest addition to its namesake [Edition range](https://www.trendhunter.com/trends/red-bull-winter-edition) that aims to deliver impressive flavor with alertness-boosting properties. The drink is formulated with its namesake [sugar-free recipe](https://www.trendhunter.com/trends/red-bull-zero) and features the flavor of forest fruits throughout to work well for consumers seeking out a new experience from their [alternative energy refreshments](https://www.trendhunter.com/trends/new-red-bull-zero). The drink is thus reported to have a raspberry flavor throughout with herbal notes of verbena that's perfectly attuned to hot summer weather. The beverage is being added to the brand's permanent flavor portfolio in the UK this summer. The Red Bull Pink Edition Sugarfree energy drink will come in 250ml, 355ml and four-packs of 250ml cans priced at £1.55, £1.95 and £5, respectively. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 90% | Activity: 97% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Forest-fruit Energy Drinks Innovation:** Opportunity to captivate consumers seeking new flavor experiences with alertness-boosting properties. - **Sugar-free Beverage Formulation:** Chance to cater to health-conscious individuals looking for refreshing energy options without added sugars. - **Permanent Flavor Expansion Strategy:** Potential to enhance brand loyalty by introducing new long-term offerings to the market. ### Industries Being Reshaped - **Beverage:** Innovate within the beverage industry by tapping into the growing demand for unique energy drink varieties. - **Health & Wellness:** Explore opportunities in the health and wellness sector by developing sugar-free energy drinks for conscious consumers. - **Food Retail:** Unlock growth potential in the food retail industry by introducing permanent flavor expansions that cater to evolving consumer preferences. ## Related on Trend Hunter - [Exclusive Sugar-Free Drinks](https://www.trendhunter.com/trends/red-bull-pink-edition.md) - [Summery Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/red-bull-sugarfree-editions.md) - [Floral Seasonal Energy Drinks](https://www.trendhunter.com/trends/red-bull-sugarfree-lilac-edition.md) - [Apricot Berry Energy Drinks](https://www.trendhunter.com/trends/red-bull-apricotstrawberry-summer-edition.md) - [Summer Edition Energy Drinks](https://www.trendhunter.com/trends/summer-edition-energy-drink.md) - [Summertime Fruit Energy Drinks](https://www.trendhunter.com/trends/red-bull-summer-edition-white-peach.md) - [Earthy Seasonal Energy Drinks](https://www.trendhunter.com/trends/red-bull-winter-edition-energy-drink.md) - [Sugar-Free Seasonal Energy Drinks](https://www.trendhunter.com/trends/2024-Winter-Edition-Sugarfree.md) - [Floral Springtime Energy Drinks](https://www.trendhunter.com/trends/red-bull-the-spring-edition.md)