# Times Square Pit Stops Red Bull and NASCAR Pull Hilarious Stunt in NYC By Rose Nazarali | Published 2009-06-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/red-bull-nascar References: [digitalbuzzblog](http://www.digitalbuzzblog.com/red-bull-nascar-pit-stop-in-times-square/) & [redbullracing](http://www.redbullracing.com/) Red Bull has always been the royalty of guerrilla campaigning. The Red Bull Racing Team recently took to the streets of [Times Square](https://www.trendhunter.com/trends/acidic-color-gloss) in New York City for another publicity stunt. The Team had their [NASCAR](https://www.trendhunter.com/trends/ross-chastain) ride race through the streets and veer off to the side of the road for a pit stop. The team quickly took to the car and had it back on the road in no time. Bystanders flooded the streets of Times Square to get a peek at this unusual activity. Check out the video above to see the Red Bull Racing Team in action! ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 30% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Guerrilla Campaigning:** Opportunity to disrupt traditional marketing strategies by implementing unconventional and attention-grabbing tactics. - **Publicity Stunts:** Opportunity to create buzz and generate media coverage by organizing unique and entertaining events. - **Viral Marketing:** Opportunity to leverage social media and online platforms to create and share engaging content that spreads rapidly. ### Sectors Adopting This - **Automotive:** Opportunity to incorporate exciting and interactive elements into automotive marketing campaigns to attract and engage the target audience. - **Beverage:** Opportunity for beverage brands to create memorable experiences and build brand awareness through sponsorship and event-based marketing. - **Entertainment:** Opportunity for entertainment industry to leverage unconventional marketing techniques to captivate and engage audiences, building anticipation and interest in upcoming releases. ## Related on Trend Hunter - [Outdoor-Inspired Beer Spots](https://www.trendhunter.com/trends/ross-chastain.md) - [Motorsport-Inspired Vodka Activations](https://www.trendhunter.com/trends/neft-vodkas.md) - [Racecar-Inspired Dating Experiences](https://www.trendhunter.com/trends/datetona-at-daytona-500.md) - [Metaverse-Like Racing Events](https://www.trendhunter.com/trends/nascar-1.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Exclusive Energy Drink Installations](https://www.trendhunter.com/trends/red-bull-mirage.md) - [Immersive F1 Pop-Ups](https://www.trendhunter.com/trends/la-maison-tifosi-nastro-azzurro-00.md) - [Celebratory Race Fan Kits](https://www.trendhunter.com/trends/fandom-fuel-kit.md) - [Record-Breaking Skate Megaramps](https://www.trendhunter.com/trends/red-bulls-building-drop.md)