# Beverage-Branded Furniture The Red Bull DJ Table By Marissa Brassfield | Published 2008-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/red-bull-dj-table References: [core77](http://www.core77.com/blog/object_culture/red_bulls_dj_table_11631.asp) & [cocoonbranding](http://www.cocoonbranding.com/) This [Red Bull](https://www.trendhunter.com/trends/red-bull-mirage) Canada DJ table takes a minimalist spin on cross-branding to increase the [energy drink's exposure](https://www.trendhunter.com/trends/new-red-bull-zero) in a most subtle way. Its face features a simplified version of the Red Bull logo, while the table's rear is hollowed out to store DJ necessities. Carved-out slots make space to hold LPs or help air out a DJ's laptop. **Implications** - The Red Bull Canada DJ table that was created by [Cocoon Branding](https://www.trendhunter.com/trends/cocoon-coffee-table) is a great way for Red Bull to get its label noticed. People rocking out to the DJ may start to associate the brand with a lifestyle and that is exactly what many businesses want. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 28% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Cross-branding:** The trend of cross-branding allows companies to increase brand exposure in subtle and creative ways. - **Minimalist Design:** The trend of minimalist design is popular in many industries, including furniture, as it offers a clean and sleek aesthetic. - **Functional Storage:** The trend of adding functional storage to furniture items allows for practicality and convenience in small living spaces. ### Who This Affects Most - **Beverage:** The beverage industry can explore opportunities for cross-branding and creating unique branded furniture pieces to increase exposure and brand loyalty. - **Furniture:** The furniture industry can embrace the trend of minimalist design and functional storage to cater to the growing demand for modern and practical home decor. - **Music/entertainment:** The music and entertainment industry can collaborate with furniture designers to create innovative DJ tables that combine functionality and brand promotion. ## Related on Trend Hunter - [Exclusive Energy Drink Installations](https://www.trendhunter.com/trends/red-bull-mirage.md) - [Game-Honoring Energy Drink Branding](https://www.trendhunter.com/trends/red-bull-tetris.md) - [6-Pack Furniture Collections](https://www.trendhunter.com/trends/home-decoors.md) - [Multifunctional Speaker-Incorporated Tables](https://www.trendhunter.com/trends/prisoom.md) - [Branded Tool Bar Designs](https://www.trendhunter.com/trends/toolbar.md) - [Beer-Branded Shop Stools](https://www.trendhunter.com/trends/garage-beer-x-vyper-chair.md) - [Co-Branded Inflatable Pools](https://www.trendhunter.com/trends/canada-dry-x-carrots.md) - [Automatic Smart Coffee tables](https://www.trendhunter.com/trends/smart-coffee-table-black.md) - [Shimmering Oceanic Side Tables](https://www.trendhunter.com/trends/liquid-table.md)