# Ingredient-Focused Packaging Red Bull Cola Design Emphasizes Its All-Natural Contents By Marissa Brassfield | Published 2009-07-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/red-bull-cola-design-friendship References: [lovelypackage](http://lovelypackage.com/red-bull-cola/) & [designfriendship](http://www.designfriendship.com/) This packaging design for Red Bull Cola by Design Friendship emphasizes the [natural ingredients](https://www.trendhunter.com/trends/naked-sparkling-energy-drink) found within the energy beverage. Per Design Friendship, Red Bull Cola actually contains 17 honest-to-goodness herbs and flavorings. Who knew? Check out the [innovative packaging](https://www.trendhunter.com/trends/betterforyou-snack) above, and see some other branding designs that emphasize all that is natural below. **Implications** - Going "natural" is a huge movement within the food industry and companies are scrambling to prove that their product's flavors, colors and ingredients are all-natural. To get this message across right off the hop, brands in all industries are redesigning their packaging to emphasize that their product is good for consumers and good for the environment. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 35% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Natural Packaging Design:** Brands in all industries are redesigning their packaging to emphasize the natural ingredients of their products. - **Transparency in Food Packaging:** Packaging designs that highlight the honest-to-goodness ingredients are becoming more popular. - **Environmental-friendly Packaging:** Companies are focusing on packaging designs that convey their products are good for the environment. ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry are redesigning their packaging to showcase natural ingredients. - **Cosmetics:** Cosmetic brands are using packaging designs that highlight the natural components of their products. - **Health and Wellness:** The health and wellness industry is adopting packaging designs that communicate the environmental benefits of their products. ## Related on Trend Hunter - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md)