# Coconut Berry Energy Drinks Red Bull Coconut Edition Sugarfree is Arriving Now By Michael Hemsworth | Published 2021-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/red-bull-coconut-edition-sugarfree References: [bevnet](https://www.bevnet.com/news/2021/launch-of-red-bull-coonut-edition-sugarfree-offers-the-taste-of-coconut-and-berries-without-sugar) & [redbull](https://www.redbull.com/us-en/energydrink/red-bull-coconut-edition-sugarfree) The Red Bull Coconut Edition Sugarfree energy drink is being launched by the brand just in time for warmer weather to offer consumers a flavorful variety that's perfect for summertime enjoyment. The drink is, as its name suggests, [free of added sugar](https://www.trendhunter.com/trends/red-bull-zero) and features the flavor of coconut along with exotic berries in the mix. The product is positioned to offer professionals and students looking to maintain productivity from home with a flavorful option that's also in line with preferences to reduce sugar intake. The Red Bull Coconut Edition Sugarfree energy drink is being made available now at [Target](https://www.trendhunter.com/trends/bloom-nutrition-2) and [Circle K](https://www.trendhunter.com/trends/red-bull-advent-calendar) stores, but will only be around through May or while supplies last for shoppers to pick up. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 27% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Flavored Energy Drinks:** There is an opportunity to develop other flavors or combinations with a target toward those who prefer low-sugar variants. - **Reduced Sugar Products:** This trend can disrupt the beverage, snacks, and confectionery industries. - **Limited Edition Products:** Marketers can use the sense of urgency and exclusivity of limited edition products to create hype and spur sales. ### Where This Applies - **Beverage Industry:** This industry can continue to develop low-sugar variants in response to consumer preferences. - **Snack Industry:** This industry can create healthier and lower-sugar snacks to appeal to health-conscious consumers. - **Confectionery Industry:** This industry can respond to the reduced sugar trend by developing sweets with alternative sweeteners or natural flavors. ## Related on Trend Hunter - [Summery Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/red-bull-sugarfree-editions.md) - [Forest Fruit Energy Drinks](https://www.trendhunter.com/trends/red-bull-pink-edition-sugarfree.md) - [Sugar-Free Seasonal Energy Drinks](https://www.trendhunter.com/trends/2024-Winter-Edition-Sugarfree.md) - [Exotic Fruit Energy Drinks](https://www.trendhunter.com/trends/red-bull-summer-edition-curuba-elderflower.md) - [Summer Edition Energy Drinks](https://www.trendhunter.com/trends/summer-edition-energy-drink.md) - [Apricot Berry Energy Drinks](https://www.trendhunter.com/trends/red-bull-apricotstrawberry-summer-edition.md) - [Vanilla-Berry Energy Drinks](https://www.trendhunter.com/trends/iced-vanilla-berry.md) - [Exclusive Sugar-Free Drinks](https://www.trendhunter.com/trends/red-bull-pink-edition.md) - [Unique Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/new-red-bull-zero.md)