# Augmented Energy Drink Apps Red Bull Augmented Racing Lets You Build Tracks with Cans By Michael Hines | Published 2011-03-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/red-bull-augmented-racing References: [nothingbuttablets](http://www.nothingbuttablets.com/1860) & [itunes.apple](http://itunes.apple.com/us/app/red-bull-augmented-racing/id421887610?mt=8) [Red Bull](https://www.trendhunter.com/trends/red-bull-2) Augmented Racing is a new [gaming app](https://www.trendhunter.com/trends/escape-road) that lets gamers build their own tracks using cans of Red Bull. Players set the cans up any way they would like and then scan the tops of their cans with their device's camera to create the track. While making a track for the Red Bull Augmented Racing game may sound complicated, it is actually pretty easy. The only downside is that players need a minimum of 12 cans to create a track, which means that only hardcore fans of Red Bull and those who just robbed a Red Bull-sponsored sporting event will get to play the game the way it's meant to be played. The app is free to download and can be seen in action in the attached video. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Gaming:** Leverage augmented reality technology to create interactive gaming experiences. - **Product-based Interactive Apps:** Develop apps that allow users to engage with physical products in a digital environment. - **Brand Engagement Through Gaming:** Create gaming experiences that enhance brand engagement and loyalty. ### Industries Being Reshaped - **Gaming:** Explore opportunities to integrate augmented reality into gaming platforms. - **Beverage:** Use interactive apps to engage customers and enhance brand experience in the beverage industry. - **Digital Marketing:** Leverage gaming apps to drive brand engagement and increase customer interaction in the digital marketing sector. ## Related on Trend Hunter - [AR Beverage Launches](https://www.trendhunter.com/trends/fantasy-ruby-red.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [Augmented Soda Labels](https://www.trendhunter.com/trends/soda-labels.md) - [Collaborative Esports Tetris Tournaments](https://www.trendhunter.com/trends/red-bull-2.md) - [AR Sports Drink Bottles](https://www.trendhunter.com/trends/sports-drink-bottles.md) - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/general-mills-1.md) - [Exclusive Energy Drink Installations](https://www.trendhunter.com/trends/red-bull-mirage.md) - [Unique Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/new-red-bull-zero.md) - [Energy-Boosting Advent Calendars](https://www.trendhunter.com/trends/red-bull-advent-calendar.md)