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# Microwaveable Mexican Snack Chips
The Hola Nola Foods Red Beans & Rice Chips are Satisfying

By Michael Hemsworth | Published 2018-02-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/red-beans-rice-chips
References: [foodbev](https://www.foodbev.com/news/hola-nola-foods-introduces-new-red-bean-rice-tortilla-chips/) & [holanolafoods](https://www.holanolafoods.com)

The snack market is expanding as consumers seek out ways to satisfy their preference for smaller meals over larger ones, which is seeing new products like the [Hola Nola](https://www.trendhunter.com/trends/poptarts-da-de-muertos) Foods Red Beans & Rice Chips come about.

The chips are made with [Camellia](https://www.trendhunter.com/trends/matcha-hadong) Brand red beans along with whole grain rice and Crystal hot sauce, which work together to create a satisfying snack that's [inspired by Mexican cuisine](https://www.trendhunter.com/trends/tostitos-mexican-street-corn). The snack chips come packaged in a bag that's microwaveable to let consumers experience fresh, warm chips whenever they want without having to leave the house or utilize an oven.

The Hola Nola Foods Red Beans & Rice Chips were explained by the founder of the brand, Kevin S. Holden, who said, "We wanted to marry the growing interest in traditional Mexican ingredients with a classic local dish. Everyone loves red beans and rice made with Camellia beans because they’re the most flavorful, and Crystal hot sauce adds just the right heat."

Image Credit: FoodBev Media

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 29% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Expanding Snack Market:** Disruptive innovation opportunity: Develop new snack products that satisfy consumer preference for smaller meals.
- **Microwaveable Packaging:** Disruptive innovation opportunity: Create microwaveable packaging for various food products.
- **Mexican Cuisine Inspiration:** Disruptive innovation opportunity: Incorporate traditional Mexican ingredients into new food products.

### Where This Applies

- **Snack Food Industry:** Disruptive innovation opportunity: Explore new snack variations and flavors to cater to changing consumer preferences.
- **Packaging Industry:** Disruptive innovation opportunity: Develop innovative packaging solutions that improve convenience for consumers.
- **Food Product Development Industry:** Disruptive innovation opportunity: Combine unique ingredients and cuisines to create innovative food products.

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