# Alcohol Firearms Red Army Vodka's AK-47 Shoots Out Booze By Tisah Tucknott | Published 2009-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/red-army-vodka-ak-47 References: [vodka-and-co](http://www.vodka-and-co.com/en/red-army-pepesza-vodka-vinexpo-2009-2651/) Related to Red Army Vodka, Pepesza has taken form of an alcohol AK-47, known as a Kalashnikov. This gun is almost identical to the ones which were used by the Soviet Union during World War II. This dangerous looking gun comes in a wooden box with six [shot glasses](https://www.trendhunter.com/trends/southern-comfort-soconsole) and a grenade-20cl-of [vodka](https://www.trendhunter.com/trends/vodka-by-saintwoods). Instead of pouring booze down your friend's throat straight from the bottle, you can now shoot them their favorite booze. **Implications** - Red Army Vodka's AK-47 may just be the new favourite gadget for many people to bring to wild college parties. Granted, when the cops show up be sure to stash the gun! ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Alcohol Firearms:** Combining elements of firearms and alcohol as a novelty item for parties presents new opportunities for entertainment products. - **Novelty Drinkware:** Unique and themed drinkware that captures the attention of consumers in a crowded market. - **Weaponized Consumer Products:** Transforming traditionally dangerous or intimidating products into consumer-friendly versions creates novelty and excitement. ### Where This Applies - **Alcoholic Beverages:** Innovative packaging and marketing strategies for liquor companies can lead to increased sales and standing out in a competitive market. - **Party Supplies:** Unique and interesting products for themed parties and events can generate buzz and increase sales. - **Home Decor:** Novelty items like drinkware and other themed home decor can increase customer engagement and loyalty. ## Related on Trend Hunter - [Flavorful Vodka Shooter Spirits](https://www.trendhunter.com/trends/absolut-vodka-collection.md) - [Pouch-Packaged Vodka Shots](https://www.trendhunter.com/trends/slim-shooters.md) - [Bong-Shaped Vodka Bottles](https://www.trendhunter.com/trends/illadelph-vodka.md) - [Fizzy Vodka Crossover Cans](https://www.trendhunter.com/trends/absolut-vodka-sprite.md) - [Themed Whiskey Decanters](https://www.trendhunter.com/trends/whiskey-decanters.md) - [Social Media-Inspired Vodka Drinks](https://www.trendhunter.com/trends/vk-squashka.md) - [Collaborative Spiced Vodka](https://www.trendhunter.com/trends/absolut-x-tabasco.md) - [Co-Branded Spicy Vodkas](https://www.trendhunter.com/trends/absolut-tabasco.md) - [High-ABV Vodka Cocktails](https://www.trendhunter.com/trends/canned-white-russian.md)