# Ultraviolet Youth Sneakers Nike's Red Air Force 1 UV for Toddlers Have Hidden Branding By Madison Mackay | Published 2018-04-30 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/red-air-force References: [hypekids](https://hypekids.com/2018/4/nike-air-force-1-ultraviolet-red-kids-toddlers-where-to-buy) & [nike](https://www.nike.com/ca/t/air-force-1-lv8-uv-infant-toddler-shoe-KernMl/AO2288-600) Athleticwear company [Nike](https://www.trendhunter.com/trends/swoosh-1-trainer) revealed the new Red Air Force 1 UV sneakers exclusively for toddlers. The shoes feature the brand's famous [Air Force 1 style](https://www.trendhunter.com/trends/air-force-1-low-phantom) and silhouette, in an adorable miniature size that's comfortable enough for little ones to wear all day. In a new and exciting [cherry red shade](https://www.trendhunter.com/trends/fire-red-2), the sneakers are perfect for the summer for a bold and fun fashion statement. The stark white bottom and sole contrast the red shade perfectly, creating an aesthetic that resembles candy -- with Nike Air branding on the side that is only visible when it is exposed to ultraviolet lighting. Nike's new Red Air Force 1 UV sneakers are available online now, giving toddlers a fun and exciting footwear option for the summer. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Toddler Fashion:** The trend of fashionable sneakers for toddlers opens up opportunities for brands to create stylish and fun footwear for the youngest consumers. - **Hidden Branding:** The incorporation of hidden branding that is revealed under ultraviolet lighting presents opportunities for brands to create interactive and unique products. - **Miniature Versions:** The popularity of miniature versions of iconic sneaker styles creates opportunities for brands to cater to a niche market of toddler footwear. ### Where This Applies - **Youth Footwear:** The youth footwear industry can leverage the trend of fashionable sneakers for toddlers to expand their product offerings and capture a younger customer base. - **Fashion Retail:** The fashion retail industry can capitalize on the trend of hidden branding by incorporating similar concepts into their clothing and accessories, creating an element of surprise for customers. - **Children's Products:** The children's products industry can tap into the trend of miniature versions of iconic sneaker styles to create a range of stylish and age-appropriate footwear options for toddlers. ## Related on Trend Hunter - [Retro Translucent Lifestyle Sneakers](https://www.trendhunter.com/trends/invisible-woman-20.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Aqua-Tonal Textural Skate Sneakers](https://www.trendhunter.com/trends/day-one-sneaker.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Butterfly-Motif Lifestyle Sneakers](https://www.trendhunter.com/trends/butterflies-edition.md) - [Summer-Ready Sporty Slip-Ons](https://www.trendhunter.com/trends/aqua-swoosh.md) - [Supple Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/blue-suede.md) - [Stark Black Low-Cut Sneakers](https://www.trendhunter.com/trends/vanta-black.md) - [Faux Dirty Sneakers](https://www.trendhunter.com/trends/air-force-1-low-dirty-triple-white.md)