# Sleek Recycled Swimwear OOKIOH has released its first line of recycled swimwear By Ell Smith | Published 2018-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/recycled-swimwear References: [hypebae](https://hypebae.com/2018/3/ookioh-swimwear-recycled-materials) & [ookioh](https://ookioh.com/) The emerging retailer OOKIOH hopes to make [recycled swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear) more accessible and stylish after having dropped its first beach-ready line, that's comprised of [bikinis and two-pieces](https://www.trendhunter.com/trends/new-swim-collection) that have been constructed from 80% recycled material. The swimwear brand believes that clothes one wears in the pool should “be a reflection of how you dress on land. Because 90% of women don’t do stilettos by the pool, we created a line of swimwear that makes you feel like you, only waterproof.” The end result, is a nostalgic line that features numerous silhouettes and plenty of [vibrant colors](https://www.trendhunter.com/trends/country-club), presenting consumers with the opportunity to mix-and-match and to find something unique to their personal aesthetic. The entire collection is priced under $100. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Recycled Swimwear:** Opportunity for companies to create sustainable swimwear using recycled materials and appeal to environmentally-conscious consumers. - **Accessible Swimwear:** Potential for brands to make swimwear more accessible by offering affordable options without compromising style. - **Mix-and-match Swimwear:** Growing demand for swimwear that allows consumers to personalize their style by mixing and matching different pieces. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can capitalize on the trend of recycled swimwear by offering sustainable options to their customers. - **Sustainable Fashion:** Opportunity for sustainable fashion brands to expand their offerings and tap into the swimwear market. - **E-commerce:** E-commerce platforms can cater to the demand for affordable and customizable swimwear by partnering with brands or launching their own lines. ## Related on Trend Hunter - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Modern Low-Impact Swimwear](https://www.trendhunter.com/trends/vitamin-a-1.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md) - [Inclusive Sustainable Swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md)