# Recycled Plastic Handbags Rothy's Created a Handbag Collection from 100% Recycled Materials By Laura McQuarrie | Published 2020-03-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/recycled-plastic-handbag References: [dezeen](https://www.dezeen.com/2020/03/17/rothys-knitted-handbags-recycled-plastic/) & [rothys](https://rothys.com/) [Rothy's](https://www.trendhunter.com/trends/sustainable-nyc-flagship), which previously created footwear made from [recycled plastic water bottles](https://www.trendhunter.com/trends/allbirds-remix), recently launched a collection of stylish [recycled plastic handbags](https://www.trendhunter.com/trends/versatile-bags-for-essentials). As the US shoe company is familiar with using recycled materials, the bags are made with the usual threading, as well as a new fibre made from post-consumer plastics that's said to be sourced "within 30 miles of coastlines and marine environments." By combining its rPET thread with the new material, Rothy's describes a "market-first for marine plastics." The bags, made from ocean-bound plastic, are durably constructed and are 3D knitted to create soft yet structured designs. While some of the machine-washable styles take the form of totes and pouches, others are crossbody and handbag styles that are available in a range of colors. Image Credit: Rothy's ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 71% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Disruptive innovation opportunity: Incorporating recycled materials to create stylish and eco-friendly fashion products. - **Circular Economy:** Disruptive innovation opportunity: Designing products that are made from recycled materials and can be easily recycled at the end of their lifecycle. - **Eco-conscious Accessories:** Disruptive innovation opportunity: Creating accessories that appeal to environmentally conscious consumers by using sustainable materials and production methods. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Embracing sustainable practices and materials to stay ahead in the competitive fashion industry. - **Plastics Recycling:** Disruptive innovation opportunity: Developing new technologies and processes to efficiently recycle plastics and transform them into valuable products. - **Accessories:** Disruptive innovation opportunity: Introducing eco-friendly and ethically sourced accessories to cater to the growing demand for sustainable fashion choices. ## Related on Trend Hunter - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Ocean Plastic Laptop Bags](https://www.trendhunter.com/trends/targus.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Althlete-Inspired Ocean Plastic Bags](https://www.trendhunter.com/trends/sloane-stephens.md) - [Convenience-Focused Upcycled Tote Designs](https://www.trendhunter.com/trends/out-of-the-ocean1.md) - [Upcycled Carrying Bags](https://www.trendhunter.com/trends/coastline-ecosmart.md) - [Sustainable NYC Flagship Stores](https://www.trendhunter.com/trends/sustainable-nyc-flagship.md) - [Sustainable Modern Dish Towels](https://www.trendhunter.com/trends/sustainable-modern-dish-towls.md)