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# Recycled Plastic Food Packaging
This KitKat Recycled Plastic Food Wrapper Was Developed by Amcor

By Michael Hemsworth | Published 2021-03-19 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/recycled-plastic-food-wrapper
References: [foodbev](https://www.foodbev.com/news/australias-first-soft-plastic-food-wrapper-made-with-recycled-content/) & [amcor](https://www.amcor.com)

This KitKat recycled plastic food wrapper has been created by Amcor in Australia to help identify what can be done to curb the amount of plastic packaging being use on a daily basis. The packaging was created in collaboration with Nestlé, CurbCycle, Licella, iQ Renew, [LyondellBasell](https://www.trendhunter.com/trends/samsonite-2), Viva Energy Australia, [Taghleef Industries](https://www.trendhunter.com/trends/chemically-recycled-content) and REDcycle. The final product was achieved by collecting and processing soft plastic packaging to transform it back into an oil using an advanced technology to then form it into a wrapper.

VP and General Manager [Amcor Flexibles Australia](https://www.trendhunter.com/trends/amcor-and-lorenz-snacks) and New Zealand Simon Roy spoke on the KitKat recycled plastic food wrapper saying, "This is an exciting time for Amcor and our participation in this project is fully aligned with our commitment to ensure all our packaging is designed to be recyclable or reusable by 2025. As the global leader for consumer packaging we were proud to contribute our expertise in designing a structure which meets consumer needs and has a responsible end of life where it can be reprocessed and reused in food-grade packaging.”

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 75% | Activity: 93% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Recycled Food Packaging:** Companies can develop advanced technologies to recycle plastic preventing environmental pollution.
- **Sustainable Packaging:** More companies can partner with waste management firms to make a plan, and reduce waste and promote end-to-end recyclability.
- **Circular Economy:** The introduction of projects that allow better waste management can support a circular economy model business strategy.

### Sectors Adopting This

- **Food and Beverage:** Companies can implement sustainable packaging solutions to meet rising demand for eco-friendly practices, enforce waste management rules, and improve customer experience.
- **Packaging:** Packaging companies can leverage innovation and collaboration to address plastic waste concerns and meet recycling solutions demands.
- **Plastic Recycling:** Investing in advanced technology, improved processes and partner with waste management companies to deliver newer technologies in plastic waste management can be highly beneficial.

## Related on Trend Hunter

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- [Recyclable Pet Food Pouches](https://www.trendhunter.com/trends/recyclable-pet-food-pouches.md)
- [Low-Sugar Chocolate Cereal Bars](https://www.trendhunter.com/trends/mars-china-snickers-bar.md)
- [Sustainable Snack Packaging](https://www.trendhunter.com/trends/amcor-and-lorenz-snacks.md)