# Recycled Plastic Food Packaging Valio is Reducing its Carbon Footprint with Alternative Packaging By Michael Hemsworth | Published 2019-10-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/recycled-plastic-food-packaging References: [foodbev](https://www.foodbev.com/news/valio-commences-use-of-recycled-plastic-in-food-packaging/) & [valio](https://www.valio.com) Finland-based brand [Valio](https://www.trendhunter.com/trends/valio-profeel-quark-products) has announced that it is using recycled plastic food packaging as part of its commitment to sustainability as it moves towards an ambitious goal. The new packaging announcement is part of the brands role in helping Finland to cut its carbon footprint related to milk to zero by 2035. This is being achieved by utilizing 90% recycled plastic for the brands delicacy cheeses, while more than 50% of the Mifu jauhis and Mifu slice packages will be recycled plastic. Package Development Manager of Valio Juhana Pilkama spoke on the new recycled plastic food packaging initiative saying, "Using recycled plastic reduces the plastic industry’s environmental emissions by 40-60% compared to making the plastic from fossil oil. Our goal is that in 2020, all Valio [sliced cheese packages](https://www.trendhunter.com/trends/selfpacking-cheese) in Finland are made from at least 50% recycled plastic. In the future, roughly 10% of all our packaging plastic in Finland will be recycled. That matters a lot when it comes to the environment.” ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Recycled Plastic Packaging:** Utilizing recycled plastic for food packaging reduces environmental emissions and promotes sustainability. - **Carbon Footprint Reduction:** Valio's commitment to reducing their carbon footprint creates opportunities for innovative packaging solutions. - **Sustainable Packaging Materials:** The use of recycled plastic in food packaging highlights the growing trend towards sustainable packaging materials. ### Sectors Adopting This - **Food Packaging:** The adoption of recycled plastic food packaging presents disruptive innovation opportunities for the food packaging industry. - **Plastics Industry:** The shift towards recycled plastic packaging creates avenues for disruptive innovation within the plastics industry. - **Sustainable Manufacturing:** Valio's move towards sustainable packaging materials opens up opportunities for disruptive innovation in the sustainable manufacturing sector. ## Related on Trend Hunter - [Recycled Cream Pot Packaging](https://www.trendhunter.com/trends/cream-pot-packaging.md) - [Recyclable Shredded Cheese Packaging](https://www.trendhunter.com/trends/grated-cheese-packs.md) - [Recyclable Grated Cheese Packages](https://www.trendhunter.com/trends/fullyrecyclable-grated-cheese-packaging.md) - [Reduced Plastic Cheese Packaging](https://www.trendhunter.com/trends/cheese-block-packaging.md) - [Sustainable Snack Chip Packaging](https://www.trendhunter.com/trends/pepsico-europe.md) - [Recycled Packaging Designs](https://www.trendhunter.com/trends/debatin.md) - [Recycled Private Label Packaging](https://www.trendhunter.com/trends/recycled-plastic-bottle.md) - [Plant-Based Milk Packaging](https://www.trendhunter.com/trends/plant-based-milk-packaging.md) - [Recycled Plastic Condiment Packaging](https://www.trendhunter.com/trends/plastipak-and-kraft-heinz.md)