# Recycled Plastic Candy Packaging Cadbury Mini Eggs Came in Recycled Plastic Packaging This Easter By Katherine Pendrill | Published 2026-04-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/recycled-plastic-candy-packaging References: [sustainabilitymag](https://sustainabilitymag.com/news/amcor-mondelezs-recycled-packaging-for-easter-chocolate)  If you noticed that your [Cadbury](https://www.trendhunter.com/trends/cadbury-easter-products) Mini Eggs came in a different package this year, that's because they were sold in a new recycled plastic candy packaging. For Easter 2026, the food brand [Mondelēz International](https://www.trendhunter.com/trends/chemically-recycled-content) teamed up with [Amcor](https://www.trendhunter.com/trends/amcor-and-lorenz-snacks) to create recycled plastic candy packaging for its seasonal Cadbury chocolate range. With the goal of making Easter a more sustainable holiday, the new Cadbury Mini Eggs were sold in bags made from 65% certified recycled plastic packaging. Additionally, the small and large Easter Cadbury tablets were sold in packages made from 80% certified recycled plastic. The recycled packaging was made using Amcor’s AmFiniti Recycled Content, which converts post-consumer plastic waste into new materials. Thanks to the initiative, 134 tonnes of post-consumer plastic was recycled, which is the equivalent of 70 million bags of Mini Eggs. Image Credit: Mondel?z International, Amcor ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 44% | Activity: 59% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Recycled-content Packaging:** Widespread use of certified recycled plastic in seasonal confectionery signals opportunities to reconfigure supply chains around reclaimed polymer streams and new material specifications. - **Circular Economy in Confectionery:** Shifting holiday formats toward recyclable and recycled packaging reveals potential for business models that monetize return flows and extend product lifecycles. - **Post-consumer Plastic Upcycling:** Conversion of post-consumer waste into high-quality packaging materials highlights prospects for technologies that turn low-value plastic streams into branded, premium substrates. ### Where This Applies - **Consumer Packaged Goods:** Fast-moving food brands adopting high-recycled-content packaging indicate room for product differentiation through sustainability-driven formulation and packaging partnerships. - **Packaging Manufacturing:** Manufacturers integrating recycled-content technologies point to disruptive opportunities in developing scalable, certified processes and novel barrier or finish solutions for recycled polymers. - **Waste Management and Recycling:** Increases in targeted post-consumer recovery for specific product lines suggest potential for specialized collection and sorting services that create higher-value feedstocks. ## Related on Trend Hunter - [Recycled Plastic Candy Packaging](https://www.trendhunter.com/trends/berry-global-group-and-mars.md) - [Sustainable Packaging Options](https://www.trendhunter.com/trends/vetroplas-1.md) - [High-Barrier Paper Packaging Platform](https://www.trendhunter.com/trends/highbarrier-paper.md) - [Sustainable Algae-Based Labels](https://www.trendhunter.com/trends/algaebased-ink.md) - [Sustainable Easter Chocolate Packaging](https://www.trendhunter.com/trends/happi-1.md) - [Eco-Friendly Cracker Packaging](https://www.trendhunter.com/trends/jacobs-crackers-selection.md) - [Paper-Made Confectionery Bags](https://www.trendhunter.com/trends/saica-group.md) - [Recycled Packaging Tray Upgrades](https://www.trendhunter.com/trends/recycled-trays.md) - [Reduced-Plastic Packaging Moves](https://www.trendhunter.com/trends/box-and-card.md)